RedBalloon Founder Naomi Simson – World's Biggest LinkedIn Influencers

By The Australian Businesswomen's Network

22 October 2012 | No Comments

Naomi Simson, LinkedIn influencerNaomi Simson, Australian entrepreneur and founder of the $50 million online experience retailer, is keeping popular company with the likes of US president Barack Obama, Virgin’s Richard Branson and acclaimed author and physician Deepak Chopra as part of a new professional “Influencer” project launched 2 October 2012.

Simson is one of only two Australians selected by professional networking site LinkedIn as part of their latest campaign designed to share unique knowledge and professional insights from some of the world’s top business leaders. (The other is Matt Barrie, founder of

The pair are among 150 of the world’s most influential thought leaders to be targeted by the professional networking site, which has a global membership of 175 million, or eight times the population of Australia.

On the program, Simson said she was both flattered and enthusiastic about the opportunity and was blown away that her story had captured the imagination of a big corporation.

“I always believed I could build a successful business based on having fun. So it’s humbling to know the story behind RedBalloon’s extraordinary growth and success will now reach many more people, Ms Simson said.


“I started RedBalloon in the front room of my home in 2001, using little more than a few thousand dollars and a second-hand computer, with my canine companion Dexter as my sounding-board.


“Eleven years later we’re on track to becoming a $100 million business, and have delivered more than 1.5 million memorable experiences to Australians and New Zealanders.


“We’ve helped people celebrate birthdays, anniversaries, mother’s days, father’s days and Christmas. I’ve heard personal stories from proposals, to dying wishes to sweet sixteens. This business has given me a fleeting glimpse into the lives of our customers, and I am so thankful to be a part of their big life moments.


“Through this opportunity I hope to be able to share my knowledge on the importance of gratitude, generosity and integrity within the business world, and show that organisations can have fun, look after their employees and customers, and be successful at the same time.


“I’m so thrilled to be able to build on and continue this conversation with a whole new audience.”

Simson’s first submission, “Is happiness at work a ‘dirty’ word?” looks at how businesses can promote an environment of fun, gratitude and celebration, to promote increased productivity.

The list of contributors includes universally-recognised leaders and industry-specific movers and shakers, including Tony Robbins, US Governor Mitt Romney and UK PM David Cameron.

Check out Naomi’s article, subscribe to her blog- - listed in the top 15 of Australia’s Best Business Blogs,  join Five Thanks a Day to learn about the power of gratitude and listen to our podcast interview with Naomi.

Australian Businesswomen's Network


Australian Businesswomen's Network

The Australian Businesswomen's Network

The Australian Businesswomen’s Network (ABN) is an online membership community designed to teach women the skills to start, manage and grow their business. Specifically, ABN provides business education for women across Australia and facilitates opportunities for them to network, learn and be in...

Read more about The Australian Businesswomen's Network

See all by The Australian Businesswomen's Network

More by The Australian Businesswomen's Network

Write Your Own Book – Live TweetChat with Valerie Khoo

Aspiring business writers, please stop here. Writing a business book can offer a wealth of opportunities for business-owners. Being the author of your own book can not only lead to increased sales and publicity, but become a solid foundation for leadership within your area of expertise. It’s a way to reach new markets, develop a […]

Read More

End the Superhero Syndrome. Discover Virtual Freedom.

How to work with virtual staff, buy more time, be more productive and build your dream business.   Superhero Syndrome is described by outsourcing expert and “Virtual CEO,” Chris Ducker as that malady that haunts many small business owners – we think we have to do everything ourselves in business. You know the type of […]

Read More

The Power of foursquare

How to use location-based foursquare to reward customers and build loyalty What if you could reward your customers, build their loyalty and let them help market your business? Location-based marketing lets you provide targeted offers and develop more meaningful interactions between your customers and your products and services. Millions of times a day, people use […]

Read More

The Zappos Experience – Wow Your Customers

5 Principles to Inspire, Encourage, and WOW   What is it about Zappos that makes their customers so delighted? Author Joseph Michelli was granted full access to Zappos employees across the organisation and writes about the big Wow. “Wow and caring are celebrated at Zappos, whether they are delivered to customers or to members of […]

Read More

The End of Business as Usual – On Demand Webinar

Rewire the Way You Work to Succeed in the Consumer Revolution It’s a new era of business and consumerism — and you play a role in defining it. Today’s biggest trends — the mobile web, social media, gamification, real-time — have forced businesses to rewire the way they think and run. With today’s digital revolution, […]

Read More

9 Simple Steps to an Effective (and Profitable) Website – On Demand Webinar

The answer to working less and getting more from your website is having a PLAN! Plain and Simple. If you’re wondering how you can leverage your website to be more profitable for your small business, then this on demand webinar is for you. Listen as Director of Web123 reveals the ultimate blueprint for web success — […]

Read More

Put the Direction of Your Business on the Table for Discussion

Your invitation to an exclusive boardroom meeting with peers. Flying solo in your own business can be an isolating experience. You need to make all of the decisions and allocate all of the resources. Often, your are being pulled between various roles and wearing many hats — from finance to marketing, human resources to learning […]

Read More

Innovation Through Technology – On Demand Webinar

How the world’s best companies use technology to forge successful new paths   The world’s most successful businesses are harnessing the power of technology. Regardless of the size of your business, you too can use all the cool technology tools to generate leads, to communicate with clients, to fine-tune business proceeds and even to manage […]

Read More

Have You Heard of the Micromavens? They’re Using the Internet to Build a Global Brand

With every progression in online media, new ‘breeds’ of users have emerged, who have used the Internet in different ways, from bloggers to Youtube stars to Twitter giants. Now there’s a new kid on the block, the ‘micromavens’: creative entrepreneurs who use social networking and online platforms to build a global, personal brand and business. […]

Read More

SEO Copywriting: How to Act Naturally and Spoon-Feed Search Engines Quality Content

While search engines use over 200 factors to decide your search relevance, copywriting expert Belinda Weaver insists that successful SEO copywriting must be written for people first, and optimisation second. In part 2 of the Practical Online Copywriting for Business online course, Belinda explains what search engines really care about, and demonstrates the multiple ways […]

Read More