Sharon Williams is a pioneer in the Australian agency industry and proof a small business can influence and service the big end of town. Sharon appears on Kochie’s Business Builders as Channel 7’s marketing and PR expert and is a regular media spokesperson on broadcast media such as SBS and ABC News.  In this interview with Sharon Williams, we discuss the role of social media in your marketing mix, the importance of personal branding and more.

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A bullet-proof marketing strategy is essential for business success. It is also something that business owners often grapple with. Gemma Manning of Manning & Co shares with us her seven key principles for creating a winning marketing strategy.

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Cat Matson of Alito tell us how to go beyond just identifying our target market by using standard demographics and identify and describe our ideal target market.

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Technology has transformed the marketing landscape providing a multitude of exciting opportunities for business. Anne Sorensen of Marketing Is Us shows us three of these opportunities.

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Mentoree Catherine Westwood discusses the changes and improvements she made to her marketing strategy and tactics as a result of participating in MentorNet.

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Welcome to this issue of Women in Business.

Marketing remains one of the most requested subjects from members of our community. It seems that no matter how much time is spent on marketing, in order to stay on top of your business results, more attention needs to be placed on marketing. So, this month we've put together a special issue of the newsletter with relevant articles and an interview with marketing expert Sharon Williams.

What change have you made to your marketing strategy in the last three months that made the biggest difference to your results?
Community members share their answers with us. Read more and tell us your opinion.

Enjoy this issue. And, tell us what you think. more




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Marketing Plan Design
17 March - National

Discover a straight-forward, no-fluff way to create a marketing plan. Create a blueprint (the essential elements of a marketing plan) to complete and some important issues to consider as you develop your strategy for trumping the competition. more

  
 

BOOKED for Lunch
23 March - National

To coincide with the international release of Linchpin - Are you Indispensible? by Seth Godin, we are pleased to present this exclusive one-hour webinar with the author. This inaugural BOOKED for Lunch event WILL sell out. Register today. more

  
 

Strategic Marketing
24 March - National

Learn how to define the needs of your customer/ consumer and use these insights to build a basis for effective marketing strategy and much more. Presented by ABN member Gemma Manning, Manning & Co. more

  
 

BOOKED for Lunch
8 April - National

Join us on 8 April when Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us, takes part in BOOKED for Lunch - Free Webinars with the world's leading business authors and thinkers. more