Managing change and giving organisations a sense of purpose, vision and momentum is her passion. She’s done that through building strong brands that connect with customers and grow businesses and revitalising tired cultures.  In her role at Jenny Craig Australia, she is on a mission to lead Jenny Craig into the future with confidence.  In this audio interview Amy talks about how to be relevant to your customer and how to enrich their lives, as well as leadership and creativity.

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Anne Sorensen of Marketing Is Us outlines a 12-step approach to a marketing plan. Following these steps will result in a great marketing plan and ensure you star in your marketing outcomes.

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Sharon Williams of Taurus Marketing shares with us six of the most common pitfalls that hinder the journey from business objectives to impressive results from their marketing strategy.

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Jeanette Harris of Strategic Minds shows you how to look at your business plan and your marketing strategy to evaluate what you said you were going to do, what has happened and what you need to change to plan for both changing purchasing patterns now and beyond the recession.

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Denise Hardingham of Renaissance Stained Glass shares how and why the MentorNet program had a monumental impact on her business and her marketing strategy.

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