When Carman's Muesli was knocked back from the supermarkets time and time again, Carolyn Creswell found that she just had to pick herself up and be persistent. It finally paid off when Carman’s was listed in Coles, which was soon followed by Woolworths. In this article Carolyn shares the marketing strategies that made Carman's a household brand.

click to continue...

  Cape York Motorcycle Adventures started when Renae Kunda's husband toured the Australian outback and fell in love with the unique sites. Ranae tells us how word-of-mouth helped grow this award-nominated business.

click to continue...



 

The key challenge in today’s competitive world is to build strong, lasting brands with some ability to transcend their age, and to stimulate and captivate the audiences that they are designed for.

click to continue...




 

With the change in the global economy, many businesses are feeling the pinch. Marketing Angels has put together '10 Marketing Survival Tips' for growing businesses to help you get through the times ahead!

click to continue...





 

When assessing your PR strategy, a good place to start is by asking how your business gives you specific insight and expertise that may be valuable to others.

click to continue...



 

While a well thought-out marketing plan is an invaluable sales tool, as with a business plan, much of its intrinsic value lies in the need for a business owner to think strategically about their business and products/services while writing it.

click to continue...




 

Ruth Moncrieff and Nicole Jenkins met through the Australian Businesswomen’s MentorNet program. Here they each talk about the benefits of this mentoring relationship.

click to continue...




 




 

 

The herBusiness Blog is now LIVE

We wanted a way to keep you really up to date with resources, tips, useful links and inspiring stories - so we have launched the herBusiness blog.

Here you'll find practical tips, great ideas, links to other useful sites and daily inspiration. Visit the blog now.


 

 


In today's economic climate, you may intuitively want to contract, pull back, and conserve, in my experience that is exactly what NOT to do if you want to grow your business.

Here are 3 Must-Do Marketing Tips to Help You Prosper During an Economic Crisis.

1. COMMUNICATE: Marketing is More Essential Now
Now is the time to ensure that people know who you are and how your products and services can help them. Start today by communicating to your clients.

2. CONNECT: Build Your Network
Networking is not about card-dealing. It's about building relationships with people.
Instead of looking at who can you can connect to, think about this - How do you become the person people want to connect to?

3. COLLABORATE: You are a Member of a Powerful Group of Allies
The ABN's members are inspiring women who want to build businesses.
Who in the network can you work jointly with on an activity, to produce or create something bigger than what you could do yourself?
click to continue

New Grants for Small Business
The ABN was invited forum to discuss proposed new grants to help small business. As part of its $12 million commitment, the competitive grants program will provide between $5,000 and $15,000 to small businesses to help meet the set-up costs of family friendly working arrangements. More

New Businesswomen's Blog
There's a new source of daily tips and strategies to help your business. It's the herBusinessBlog. More

  



 
Red Affair - Christmas Networking Event
Sydney - 8 December
Melbourne - 9 December

Members in NSW and Victoria are invited to join us for a Christmas networking event. Celebrate what you have achieved this year and meet some of your fellow ABN members. more


  
 


Know-How Now! Practical business workshops for women in business
National - Begins February 2009

Get the must-have business information that you need to be successful in business without leaving home.

You asked for help. We listened and sought out the business experts to give you the information and inspiration you're looking for to grow and expand your business. And, we've made it practical so that you can implement new skills and information into your business today.


  
 

MentorNet Mentoring Program
National - 25 March 2009

Grow your business and expand your knowledge - get a mentor. Develop a business plan and get experienced help to achieve your business goals. Apply today for your obligation-free business assessment to see if you are mentor-ready. Next program starts 25 March 2009.
Super Early Bird rates available until 19 Dec. 2008. Save up to $600.more