BOOKED for Lunch - Influence
with Robert Cialdini
About this Webinar
Having the best product or service, the newsiest, shiniest and most innovative business does not, unfortunately, always give us the edge when it comes to getting clients to take up our offer and do business with us.
In any business situation, however, there are moments where the opportunity to move someone towards saying yes to your request are heightened. Recognising these moments and the correct action to take at those moments is the science of persuasion, the understanding of what influences us and how we influence.
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books, including Influence: Science & Practice, and Yes - 50 Scientifically Proven Ways to Be Persuasive, are the results of years of study into the reasons why people comply with requests in business settings.
During his BOOKED for Lunch presentation Dr Cialdini will introduce us to the six universal principles of influence (proven principles which exist across the widest range of circumstances, opportunities, industries) and help us answer the questions:
- How to move people to take action e.g. take up our offers/products/services in times when economic circumstances has them frozen in indecision
- The role that the timing of our communication plays in the ultimate results we get (and how not to blunder away this opportunity to act at the right time)
- How to best structure our requests and proposals in order to give us the best opportunity to get a Yes
- When strategically releasing information about our new products and services can gets us most traction
- What we can do to let others know how experience and expertise trumps that of the competition
- and more
About the Book
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INFLUENCE: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
Perfect for people in all walks of life, the Principles of Influence will move you toward profound personal change and act as a driving force for your success.
Order your copy of Influence: Science and Practice from Booktopia today and save. |
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Yes! 50 Scientifically Proven Ways to Be Persuasive
Small changes can make a big difference in your powers of persuasion. What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them?
Every day we face the challenge of persuading others to do what we want. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Order your copy of Yes! 50 Scientifically Proven Ways to Be Persuasive from Booktopia today and save. |
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About the Author - Robert Cialdini
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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today and Wall Street Journal Best Seller Lists.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Read more about Dr Robert Cialdini. |
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