Speakers
Profile:
Kelly Baker established Edible Blooms in September 2005 here in Brisbane when she was 28 years old. In that time, her business has quickly established itself as a national gift delivery business with stores based in Brisbane, Sydney, Melbourne and Adelaide.
Edible Blooms is forging ahead to create their own market niche, primarily through a strong online presence at www.edibleblooms.com. The simple concept of creating a floral-like bouquet made from fresh fruit, gourmet chocolates and home baked cookies has proven to be a fun and wickedly delicious alternative to traditional hampers and flowers. Orders are flooding in and word of mouth referrals are red hot for this creative concept.
Edible Blooms’ core business value of fun is complemented with a clever combination of innovative e-marketing and traditional branding strategies. With a background in corporate marketing, Kelly credits her hands on business approach to growing up in country South Australia. She strongly believes in keeping her business operations as streamlined as possible to ensure that Edible Blooms remains quick and responsive to new opportunities.
Kelly may keep day-to-day business practices simple, but she is also a young woman with big ideas on the future growth for her company. Her start up story is inspirational and will show you that anyone with a good idea and the know how to put a plan in action can achieve their dream of going out on their own.
