Speakers

Fred Schebesta Freestyle Media

Profile:

Fred Schebesta was awarded the ADMA Young Australian Direct Marketer of the Year 2006 for his pioneering work combining the traditional direct marketing with online marketing techniques.

He started his company, Freestyle Media while he was studying at Universityin2001. He has built it into a fast-growing online marketing agency and at only 26 years old he has 18 full time staff with Group revenues exceeding$2M in the past financial year.

Freestyle Media is an established innovative online media agency with major clients including Sanitarium, Virgin Mobile, NRMA, True local, Skin Institute, Consteation Hotel Group, Flexiglow, University of Newcastle, McDonalds Australia, Laser Sight, Acer Computers, Dore Australia, Bausch &Lomb,Wide World of Sports, FujiXerox,Thomson Education Direct and Rabobank across Australia and New Zealand.

In his presentations, Fred combines proven and traditional approaches with new thinking and ideas. Using this vision and translating the direct marketing approach to online marketing has resulted in innovative, successful campaigns for his clients which he shares with participants.

Comments on Fred from Michael Kiely Chairman of ADMA, Managing Editor Professional Marketing, Michael Kiely said, Mr Schebesta has never worked for anyone but himself. He started Freestyle Media while at university and has built it into a substantial"digital direct marketing"agency, with a host of major brands on the register.

He runs an educational outreach program of seminars and articles to teach companies how to apply direct marketing principles to online marketing. He invents new techniques. He is making a significant contribution to the industry already.

Fred is part of the new generation of direct marketers who are introducing the disciplines of direct marketing into the glamorous internet space. Too much money has been wasted online by people who don't know what they are buying who hire web people who don't know how to maximise response. Fred is a good representative of the future.