Strategic Marketing
Develop effective strategic marketing and set your business apart.
National - 24 March 2010
Today's major challenge lies in developing a killer marketing strategy in order to cement brands for survival. We exist in an ever-demanding and dynamic landscape of sophisticated consumers, competition and marketplace demands. As choices become vast, the only thing that matters are your relationships with the marketplace.
During this webinar you will learn:
- How to define the needs of your customer/consumer and use these insights to build a basis for effective marketing strategy
- How to differentiate your brand and maximise growth in a competitive landscape with solid and sustainable brands
- How to understand your market, challenge your offering and position it against your core target consumer/customer
- How to define your brand and its strategic role in the business
- The best structure for defining and building your marketing strategy
Your Speaker:
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Gemma Manning - Manning & Co
Gemma Manning is a marketing professional with more than 10 years marketing and business management experience across multiple industries including professional services (operational and financial management consulting), pharmaceutical and healthcare, telecommunications and retail tourism.
Click here to learn about Gemma. |
Event Details:
Strategic Marketing - National
Note: You will need internet access and a headset with microphone. Fee includes tuition. Call costs may apply if you do not use VoIP (Voice over Internet Protocol).
What is a webinar?
A webinar is a web-based seminar. To participate you will need high-speed internet and a USB headset (with microphone). Instructions will be sent to you on receipt of your registration.
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Is this event right for you?
This event is suitable for women who are managing a business and those who are in the Growth stages of business.
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The Business Growth Webinar Series
This event is part of the Business Growth series of webinars which are free to those with Growth Member membership to the Australian Businesswomen's Network. For details on the benefits of Growth Membership take a look at our Membership Comparison Chart. For details on other webinars - see the Events section on our website. |
What's Next?
Register below through our secure online shopping system. Upon registration you'll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120. If you are a member, remember to login to get free entry.
