Social media and the power of word of mouth marketing
20 April 2011
It's easy to underestimate how powerful word of mouth is to your business. But according to an American Express Industry Insights Survey, it is still the most important ingredient in your marketing mix when it comes to growing your business and building customer loyalty.
And with nine million Australians using social networks such as Twitter and Facebook to spread the word online about brands they like, understanding the buzz around social media is fast becoming a must for any savvy business owner.
Join us on 20 April 2011 when we present an exclusive, free webinar: Social Media and the Power of Word of Mouth Marketing, sponsored by American Express. This webinar will teach you how to implement successful Word of Mouth marketing campaigns through the use of Social Media.
We will cover:
- What is Word of Mouth advertising and how does it work?
- How to spread the word about your business (and have others spread it too) using Social Media and Word of Mouth marketing
- How to use Word of Mouth advertising to promote your business
- Examples of successful Word of Mouth messages
- Hot tips for using social media to build buzz amongst your customers and prospects
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Guest Speakers:
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Craig MacIndoe, MUMU Grill
Craig has opened or owned a total of 32 different restaurants in Australia and overseas, everything from small coffee cart offerings to Kingleys, The Hard Rock Café (Sydney and Maui), Watermark, The Nuns Pool and the BarKing Frog, to name a few. He currently owns and is Head chef for MUMU Grill, Sydney's only 100% Grass-fed, sustainable steak house.
Read more about Craig MacIndoe.
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Catriona Pollard, CP Communications
Catriona Pollard is founder and director of CP Communications, one of Sydney's most respected and innovative boutique PR agencies.
As a pioneer in blending PR with social media strategies, Catriona was one of the early adopters of social media in the Australian PR industry and is an advocate of social media for business. She writes the popular blog, Public Relations Sydney and has been labeled as a leading public relations blogger.
Read more about Catriona Pollard.
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Teena Corbett, Director of Small Business Services, American Express
Teena has worked for American Express for the past five years in strategic marketing roles. Teena manages the marketing strategy, product development, and customer engagement for the small business team, which delivers tailored products in both the Australian and New Zealand markets.
Read more about Teena Corbett.
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Event Details:
Social media and the power of word of mouth marketing
Date:
Times:
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Wednesday, 20 April 2011
10.15am for 10.30am - 12.00pm AEST
(Check your timezone.) |
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Venue:
Price: |
Webinar - Your home or office.
FREE
Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol).
Learn more about GoToWebinar. |
What is a webinar?
A webinar is a web-based seminar. To participate you will need high-speed internet and a USB headset (with microphone). Instructions will be sent to you on receipt of your registration.
Not a member?
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Is this event right for you?
This event is suitable for women in all stages of business.
What's Next?
Register below through our secure online shopping system. Upon registration you'll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120. If you are a member, remember to login to get free entry.
