Marketing Strategy for Small Business
16 September 2009
Develop effective strategic marketing and set your business apart.
Developing marketing strategy is no easy task. Creating a stand-out brand is no easy task. Find out how at our Marketing Strategy for Small Business webinar, sponsored by GoToMeeting Corporate.
Today's major challenge lies in developing a killer marketing strategy in order to cement brands for survival. We exist in an ever-demanding and dynamic landscape of sophisticated consumers, competition and marketplace demands. As choices become vast, the only thing that matters are Brands. Consumption is a large part of everyday life. Consumers constantly sift and choose among a huge array of goods and services. In many cases, brands - words, symbols, designs, sounds and ideas - furnish the primary rationale for consumer decisions.
During this webinar you will learn:
- How to define the needs of your customer/consumer and use these insights to build a basis for effective marketing strategy
- How to differentiate your brand and maximise growth in a competitive landscape with solid and sustainable brands
- How to understand your market, challenge your offering and position it against your core target consumer/customer
- How to define your brand and its strategic role in the business
- The best structure for defining and building your marketing strategy
We'll cover these topics:
- Customer/Consumers - how to define and understand them
- Marketing Strategy - where to put the effort
- Great Brands - what works!
Hurry - limited places. Registrations essential.
Your Speaker:
Cheryl Hayman
Hayman Strategy
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Cheryl Hayman is the founder and principal of Hayman Strategy, a consultancy which provides a broad range of Business and Marketing solutions to corporations. Prior to establishing her business, Cheryl's 21-year corporate career encompassed big brands in major multi-national organisations both here and abroad. Much of her experience has been with FMCG brands.
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Case Study:
Amy Smith
Jenny Craig
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Managing change and giving organisations a sense of purpose, vision and momentum is her passion. She's done that through building strong brands that connect with customers and grow businesses and revitalising tired cultures. In her role as Managing Director at Jenny Craig Australia, she is on a mission to lead Jenny Craig into the future with confidence.
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Event Details:
Marketing Strategy for Small Business - National
DATE:
TIME:
VENUE:
PRICE:
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Wednesday, 16 September 2009
10.15am for 10.30am - 12.00pm AEST
Your home or office.
Start Up Members - $39
Growth Members - $0 - FREE
Non-Members - $59
(*members: login to get your member discount.)
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Note: You will need internet access and a headset with microphone. Fee includes tuition. Call costs may apply if you do not use VoIP (Voice over Internet Protocol).
What is a webinar?
A webinar is a web-based seminar. To participate you will need high-speed internet and a USB headset (with microphone). Instructions will be sent to you on receipt of your registration.
Not a member?
Join today and you save hundreds of dollars each year on workshops designed to help you be more successful as a businesswoman. Membership is less than $1 a day! Learn More about Membership Now.
Is this event right for you?
This event is suitable for women who are growing a business or managing a business and want to get results.
The Know-How Now! PLUS Webinar Series
This event is part of the 2009 Know-How Now! PLUS series of webinars. Know-How Now! PLUS is a new series of webinars designed for women in growth stages of business. For details on other webinars - see the Events section on our website.
What's Next?
Register below through our secure online shopping system. Upon registration you'll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120. If you are a member, remember to login to get free entry.
