BOOKED for Lunch - Launch

Date:

Thursday, 8 December 2011

Time:

12.00pm to 1.00pm AEDT (Check your timezone.)

Venue:

Webinar, from your home or office

Price:

FREE

Not able to attend? Confirm your registration and a recording of the webinar will be sent to you after the live event.

Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol)

Learn more about GoToMeeting.

Michael Stelzner, Social Media Examiner

Michael Stelzner has defied gravity with his "Elevation Principle" to become a self-made millionaire during the Great Recession. In 2009, he launched Social Media Examiner, a free online magazine designed to help entrepreneurs and marketers use social media to generate more business. Within months, Technorati ranked Social Media Examiner as the world's #1 Small Business Blog. Today, (less than two years later), Social Media Examiner has more than 94,000 subscribers.

Read more about Michael Stelzner.

Launch: How to quickly propel your business beyond the competition

"Any business can defy gravity, especially in this uncertain economy," says Michael Stelzner about his new book, Launch: How to Quickly Propel Your Business Beyond the Competition.

Launch contains a proven roadmap for any business, large or small, seeking to launch an effective growth strategy with content marketing. You can instantly download the first chapter (no registration required) at www.elevationprinciple.com.

Having faced his own obstacles, Stelzner noticed a truism in the business marketing community, "Marketers like to throw around the word 'content.' But if you look closely, you'll find that very few have mastered the art and science of creating useful, thought-provoking and viral content to grow their businesses."

Launch empowers readers with content marketing techniques that produce proven results; it reveals a new way to grow a business that involves focusing on the needs of others, giving gifts, working with outsiders and restraining marketing messages.

In the book, Stelzner reveals:

• How to defy gravity with the Elevation Principle: Great content plus outside experts minus marketing messages equals growth.
• Why the infamous 'rule of reciprocity' is a manipulative time bomb—and what makes people happier instead
• The shelf life of primary and nuclear fuel -- and precisely what to do with them
• How to eliminate the need to pitch and sell -- and grow your business faster than ever
• Why you should give it all away -- including how you do things, your knowledge and your secrets -- and why you'll make more money

Order your copy of Launch from Booktopia today and save on the retail price.

"What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry."
— Brian Solis, author of Engage!

"Launch is your road map to success in an ever-changing world."
— Guy Kawasaki, author of Enchantment

"Theory is fine, really. But what's even better is how-to action. And that's precisely what you'll find here.."
— Ann Handley, Chief Content Officer, MarketingProfs and co-author of Content Rules

"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success."
— Scott Monty, Head of social media at Ford Motor Company

"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch."
— David Meerman Scott, author of Real-Time Marketing & PR

"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works."
— Chris Brogan, President, HumanBusinessWorks.com and co-author of Trust Agents

"Mike's teachings absolutely work! This book is a must-read for anyone serious about building a sustainable empire on a solid foundation in today's fast-moving, new media world."
— Mari Smith, co-author Facebook Marketing: An Hour a Day

"I've just finished reading Michael Stelzner's new book, Launch: How to Propel Your Business Beyond the Competition. Not only is it one of the best books I've read to date on social media, but it also offers some great general marketing advice. Definitely helping me rethink how we can improve our business!"
— Merrill Witt, CommunityPlus Member

About the BOOKED for Lunch Webinar Series

The BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen's Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought.

Read more about the BOOKED for Lunch webinar series.

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