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Strategic Marketing
Develop effective strategic marketing and set your business apart.
Today's major challenge lies in developing a killer marketing strategy in order to cement brands for survival. We exist in an ever-demanding and dynamic landscape of sophisticated consumers, competition and marketplace demands. As choices become vast, the only thing that matters are your relationships with the marketplace.
During this webinar, you will learn:
- How to define the needs of your customer/consumer and use these insights to build a basis for effective marketing strategy
- How to differentiate your brand and maximise growth in a competitive landscape with solid and sustainable brands
- How to understand your market, challenge your offering and position it against your core target consumer/customer
- How to define your brand and its strategic role in the business
- The best structure for defining and building your marketing strategy
Your Speaker:
Gemma Manning
Manning & Co
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Gemma Manning is a marketing professional with more than 10 years marketing and business management experience across multiple industries including professional services (operational and financial management consulting), pharmaceutical and healthcare, telecommunications and retail tourism.
Click here to learn about Gemma Manning. |
Is this event right for you?
This event is suitable for women who are managing a business and those who are in the Growth stages of business.
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The Business Growth Webinar Series
This event is part of the Business Growth series of webinars which are free to those with Growth Member membership to the Australian Businesswomen's Network. For details on the benefits of Growth Membership take a look at our Membership Comparison Chart. For details on other webinars - see the Events section on our website. |
*On receipt of your order, you will be sent a link to watch this webinar
