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Marketing Strategy for Small Business
Develop effective strategic marketing and set your business apart
Developing marketing strategy is no easy task. Creating a stand-out brand is no easy task. Find out how in the Marketing Strategy for Small Business webinar.
Today's major challenge lies in developing a killer marketing strategy in order to cement brands for survival. We exist in an ever-demanding and dynamic landscape of sophisticated consumers, competition and marketplace demands. As choices become vast, the only thing that matters are Brands. Consumption is a large part of everyday life. Consumers constantly sift and choose among a huge array of goods and services. In many cases, brands - words, symbols, designs, sounds and ideas - furnish the primary rationale for consumer decisions.
This webinar is presented by Cheryl Hayman and Amy Smith.
During this webinar, you will learn:
- How to define the needs of your customer/consumer and use these insights to build a basis for effective marketing strategy
- How to differentiate your brand and maximise growth in a competitive landscape with solid and sustainable brands
- How to understand your market, challenge your offering and position it against your core target consumer/customer
- How to define your brand and its strategic role in the business
- The best structure for defining and building your marketing strategy
These topics are covered:
- Customer/Consumers - how to define and understand them
- Marketing Strategy - where to put the effort
- Great Brands - what works!
Your Speaker:
Cheryl Hayman
Hayman Strategy
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Cheryl Hayman is the founder and principal of Hayman Strategy, a consultancy which provides a broad range of Business and Marketing solutions to corporations. Prior to establishing her business, Cheryl's 21-year corporate career encompassed big brands in major multi-national organisations both here and abroad. Much of her experience has been with FMCG brands.
Read more about Cheryl Hayman. |
Case Study:
Amy Smith
Jenny Craig
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Managing change and giving organisations a sense of purpose, vision and momentum is Amy's passion. She's done that through building strong brands that connect with customers and grow businesses and revitalising tired cultures.
In her role as Managing Director at Jenny Craig Australia, Amy is on a mission to lead Jenny Craig into the future with confidence.
Read more about Amy Smith.
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Is this event right for you?
This event is suitable for women who are managing a business and those who are in the Growth stages of business.
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The Business Growth Webinar Series
This event is part of the Business Growth series of webinars which are free to those with Growth Member membership to the Australian Businesswomen's Network. For details on the benefits of Growth Membership take a look at our Membership Comparison Chart. For details on other webinars - see the Events section on our website. |
*On receipt of your order, you will be sent a link to watch this webinar
