How to Enchant with Social Media
According to bestselling business guru Guy Kawasaki, Enchantment transforms situations and relationships, turns cynics into believers and changes hearts and minds.
And, anyone can learn how to harness the power of social media to enchant.
How to Enchant with Social Media was presented on 13 September 2011- an exclusive webinar with Guy Kawasaki, author of Enchantment. Watch this webinar to learn how today's most innovative companies and individuals use social media to be enchanting.
We look at:
- The role that likabilty, trustworthiness, saying 'yes' and even the way you dress, play in enchantment
- How to use Twitter and Facebook to enchant your audience
- When to thank those that matter (and how to best thank them)
- Why saying something more than once can make you MORE enchanting
- Why linking, sharing, monitoring, commenting and engaging in social media are integral to your ability to enchant
In his inimitable style, Guy demonstratse how you can master the art of changing hearts, minds and actions.
This webinar is proudly sponsored by Citrix GotoWebinar.
Your Speaker:
Guy Kawasaki
Author of Enchantment |
Guy Kawasaki is the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple.
Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.
Read more about Guy Kawasaki. |
About the Book:
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Enchantment: The Art of Changing Hearts, Minds and Actions
Enchantment n: 1) To charm, delight, enrapture.
Enchantment is Guy's tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there's even a chapter about how to do this too.
If you want to change the world or even part of the world, this book is for you.
 Order your copy of Enchantment from Booktopia today and save.
Here's what the experts are already saying about Enchantment:
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"Guy's book captures the importance and the art of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."
Sir Richard Branson, Founder of the Virgin Group |
"Read this book to create a company as enchanting as Apple."
Steve Wozniak, co-founder of Apple |
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"You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."
Robert Scoble, Rackspace Videoblogger |
"Kawasaki provides insights so valuable we all wish we'd had them first."
Robert B. Cialdini, author of Influence: Science and Practice |
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"Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."
Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University |
"Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."
Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business |
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"The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People."
Michael Gartenberg, Research Director, Gartner |
Photographs and testimonials courtesy guykawasaki.com. |
Is this event right for you?
This event is suitable for women (and men) in all stages of business.
*On receipt of your order, you will be sent a link to watch this webinar
