BOOKED for Lunch - We First with Simon Mainwaring
 
BOOKED for Lunch - We First with Simon Mainwaring
 
 
Simon Mainwaring



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BOOKED for Lunch - We First with Simon Mainwaring

How Brands and Consumers Use Social Media to Build a Better World

Is technology teaching us to be more human? Could the future of profit actually be purpose?

We are excited to introduce you to a new book that can help to put meaning into your business. This book looks at how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet.

This webinar was presented on 21 July with Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World on BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

Your Speaker:

Simon Mainwaring

Simon Mainwaring

Author of We First

Simon Mainwaring is the founder and CEO of We First, a branding firm specialising in the integration of profit and purpose and is a prominent blogger and international speaker. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member of the AdAge Power 150, the GMI Digital Advisory Board, TED, and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California.

Read more about Simon Mainwaring.

About the Book:

We First

We First: How Brands and Consumers Use Social Media to Build a Better World

A social media expert with global experience with many of the world's biggest brands, including Nike, Toyota and Motorola, Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia and Nestlι as well as a bold plan for how corporations need to rethink their strategies.

Order your copy of We First from Booktopia today and save.

Here's what the experts are saying:

"We First lays out a movement to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow."
— Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com

"We First is more than a must read - it's a must do. Buy it, act it, and most importantly – LIVE IT!"
— Gary Vaynerchuk, author of New York Times Bestseller Crush It!

"Simon is the new master of the 'three wins' - for your company, for your customers and for the planet. He shows us clearly that companies that mean more actually make more, turning customers into their most important evangelists. Today, values count as much as value, and Simon shows us how to find, foster and share the best of both."
— Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide

"Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behaviour, and how they can collaborate to rethink and rework paths to true global renewal."
— Brian Solis, award-winning author of Engage

"Few understand the power of brands and consumers better than Simon Mainwaring. In We First, he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism."
— Jeff Jarvis, author of 'What Would Google Do?' and New Media columnist for The Guardian

"Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level."
— Charlene Li, author of Open Leadership and Founder of Altimeter Group

"We First elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators"
— Peter Guber, Chairman & CEO Mandalay Entertainment

 

About the BOOKED for Lunch Webinar Series:

The BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen's Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought.

Read more about the BOOKED for Lunch webinar series.

*On receipt of your order, you will be sent a link to watch this webinar



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