BOOKED for Lunch - Marketing Lessons from the Grateful Dead
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach that you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty and experience the kind of marketing gains that will not fade away!
Join us on 26 August 2010 when David Meerman Scott and Brian Halligan take part in BOOKED for Lunch - Free Webinars with the world's leading business authors and thinkers.
Your Speakers:
David Meerman Scott
Author
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David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specialises in using online content to market and sell products and services to customers worldwide. He has presented at industry conferences and events in over 20 countries on 4 continents. As an award-winning marketer and writer, Scott has developed online marketing programs responsible for selling well over one billion dollars of products and services. Scott is an instructor for the Pragmatic Marketing's Effective Marketing Programs seminar that shows participants how to develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative.
Read more about David Meerman Scott. |
Brian Halligan
Founder of HubSpot Inc. |
Brian Halligan is co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog, blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according to AdAge Magazine. Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies and the Inbound Marketing Summit.
Read more about Brian Halligan. |
About the Book:
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MARKETING LESSONS FROM THE GRATEFUL DEAD: What Every Business Can Learn from the Most Iconic Band in History
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach that you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Order your copy of Marketing Lessons From the Grateful Dead from Booktopia today and save. |
About the BOOKED for Lunch Webinar Series:
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The BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen's Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought.
Read more about the BOOKED for Lunch webinar series.
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*On receipt of your order, you will be sent a link to watch this webinar
