BOOKED for Lunch - Launch
How to quickly propel your business beyond the competition
If you've been let down by the undelivered promises of marketing, then new book, 
Launch by Michael Stelzner is for you.
The book reveals a new way to grow your business. It's one that involves focusing on the needs of others, giving gifts, working with outsiders and restraining your marketing messages.
These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future.
This webinar looks at how to:
- Create highly sharable content that meets people's needs
- Identify and work with outside experts, many of whom will gladly promote your content
- Attract and retain raving fans that will help your business grow
- Creatively market and sell to people who will gladly purchase your products and services
This webinar is sponsored by GoToMeeting and powered by GoToWebinar.
Your Speaker:
Michael Stelzner
Social Media Examiner
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Michael Stelzner has defied gravity with his "Elevation Principle" to become a self-made millionaire during the Great Recession. In 2009, he launched Social Media Examiner, a free online magazine designed to help entrepreneurs and marketers use social media to generate more business. Within months, Technorati ranked Social Media Examiner as the world's #1 Small Business Blog. Today, (less than two years later), Social Media Examiner has more than 94,000 subscribers.
Read more about Michael Stelzner. |
About the Book:
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Launch: How to quickly propel your business beyond the competition
"Any business can defy gravity, especially in this uncertain economy," says Michael Stelzner about his new book, Launch: How to Quickly Propel Your Business Beyond the Competition.
Launch contains a proven roadmap for any business, large or small, seeking to launch an effective growth strategy with content marketing. You can instantly download the first chapter (no registration required) at www.elevationprinciple.com.
Having faced his own obstacles, Stelzner noticed a truism in the business marketing community, "Marketers like to throw around the word 'content.' But if you look closely, you'll find that very few have mastered the art and science of creating useful, thought-provoking and viral content to grow their businesses."
Launch empowers readers with content marketing techniques that produce proven results; it reveals a new way to grow a business that involves focusing on the needs of others, giving gifts, working with outsiders and restraining marketing messages.
In the book, Stelzner reveals:
- How to defy gravity with the Elevation Principle: Great content plus outside experts minus marketing messages equals growth.
- Why the infamous 'rule of reciprocity' is a manipulative time bomb—and what makes people happier instead
- The shelf life of primary and nuclear fuel -- and precisely what to do with them
- How to eliminate the need to pitch and sell -- and grow your business faster than ever
- Why you should give it all away -- including how you do things, your knowledge and your secrets -- and why you'll make more money
Order your copy of Launch from Booktopia today and save on the retail price.
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About the BOOKED for Lunch Webinar Series:
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The BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen's Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought.
Read more about the BOOKED for Lunch webinar series.
Follow @BOOKEDforLunch on Twitter.
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*On receipt of your order, you will be sent a link to watch this webinar
