BOOKED for Lunch - The Power of foursquare
How to use location-based foursquare to reward customers and build loyalty
What if you could reward your customers, build their loyalty and let them help market your business?
Location-based marketing lets you provide targeted offers and develop more meaningful interactions between your customers and your products and services.
Millions of times a day, people use the mobile networking application foursquare to check in and share where they are. Whether checking out a new restaurant, meeting up with friends or visiting a favourite store, they are recording and sharing their experiences.
As a business or brand on foursquare, you can be a big part of that experience.
Carmine Gallo, author of new book The Power of foursquare is our guest on BOOKED for Lunch - Webinars with the world's leading business book authors.
Your Speaker:
Carmine Gallo
Communications Coach
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Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others.
Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs.
Read more about Carmine Gallo. |
About the Book:
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The Power of foursquare:
7 Innovative Ways to Get Customers to Check in Wherever They Are
One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favourite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?
foursquare is a social, mobile networking app that empowers customers to check-in in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.
Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare's founders, he also has interviewed dozens of business owners and marketers who have revolutionised their businesses through The Power of foursquare.
You'll discover the ice-cream chain that heated up sales dramatically, the nonprofit organisation that raised $50,000, and the matchmaker who owes her entire business to foursquare. You'll learn from fascinating case studies of major companies with active foursquare partnerships.
 Order your copy from Booktopia today and save on the retail price. |
Here's what people are saying:
“The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!”
— David Meerman Scott, author of Real-Time Marketing & PR |
"In real estate, it's always been about 'location, location, location.' This book will show you why now it's important for everyone."
— Matthew Shadbolt, Director of Interactive Product & Marketing, The Corcoran Group |
"Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo's stories of the amazing people and businesses that I know are doing it right!"
— Nathan Bonilla-Warford, Tampa eye doctor, founder, Foursquare Day |
About the BOOKED for Lunch Webinar Series:
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The BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen's Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought.
Read more about the BOOKED for Lunch webinar series.
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*On receipt of your order, you will be sent a link to watch this webinar
