Anne Sorensen
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StartUp
Anne Sorensen
Marketing Is Us
Phone: 1300 560 277
State: QLD
Industry: Advertising, Branding & Marketing

Founder and Director of Marketing Is Us, a locally based, globally focused marketing strategy agency. Passionate about helping businesses achieve their objectives via strategic, innovative and cost effective marketing. Creator of The Marketing is Us Tool Kit: a range of affordable, easy-to-use and reusable marketing tools to empower business.
My Profile:

I am a marketing strategist, business professional and business owner, who for more than two decades, has achieved successful outcomes, with organisations large and small, here in Australia and overseas, across several key industry sectors including retail and non profit, and with some of Australia’s best known brands.

In 2008 I established Marketing Is Us to assist businesses achieve their objectives via strategic, innovative and cost effective marketing.

We apply marketing as a strategic business tool, and are able to leverage the function within a range of budgets. My personal experience in senior management roles, together with skills developed via post graduate studies, have given me an appreciation and understanding of not only the marketing function but effective business strategy overall.

I am particularly excited about the opportunities which technology has brought to business. Technology has changed our customers’ behaviour and demands that we, as marketers, harness new ways to communicate with our customers.

With a strong interest in the not for profit sector, I have worked either in paid Executive roles or as a volunteer throughout my career and am currently a Director for the Zonta Club of Brisbane Breakfast.

Zonta is a global organization of more than 31,000 executives and professionals, working together to advance the status of women worldwide through service and advocacy.

I hold a Bachelor of Business (Marketing) with Distinction, MBA and am a Certified Practising Marketer with the Australian Marketing Institute.

My Expertise:
  • Cost effective and innovative, marketing strategy development and solutions – tailored for the audience and business context
  • Brand development
  • The integration of social media into communication strategies
  • Opportunity spotting for businesses
  • Business mentoring
  • My Passions:
    Helping businesses achieve their objectives via a range of business and marketing tools and services; clever, considered and innovative strategic marketing; leveraging technology; creativity combined with logical process; out-of-the-box thinking; new ideas.
    My Interests:
    Life-long learning; art; writing; reading; scuba diving; languages; social justice and my husband (not in that order!)
    How I can help other members:
    Strategy development; implementation; mentoring advice; affordable marketing tools via the Marketing Is Us Tool Kit
    Why I'm an ABN member:
    Support, learning and networking opportunities via the webinars.
    Anne Sorensen
    Has OffersHas Recommendations

    myConnections:
    Link to Facebook Link to Twitter Link to LinkedIn Link to Blog
    myRecommendations:

    myMembership:
    StartUp
    Anne Sorensen
    Marketing Is Us
    Phone: 1300 560 277
    State: QLD
    Industry: Advertising, Branding & Marketing
    My Offers:
    For ABN members from Marketing Is Us: With every Tool Kit purchased, receive a free30 minute marketing consultation to discuss your most pressing marketing issue.