BOOKED for Lunch - Obliquity by John Kay - Free Webinar
BOOKED for Lunch - Obliquity by John Kay - Free Webinar
(Click here for Seminar Dates and Location Details)

OBLIQUITY
Why Our Goals Are Best Achieved Indirectly

With John Kay

National - 1 July 2010

About the Author:


John Kay

John Kay is one of Britain’s leading economists. He is a distinguished academic, a successful businessman, an adviser to companies and governments around the world, and an acclaimed
columnist. His work has been mostly concerned with the application of economics to the analysis of changes in industrial structure and the competitive advantage of individual firms. His interests encompass both business strategy and public policy.

He was born and educated in Scotland, at the Royal High School, Edinburgh, and at Edinburgh University before going to Nuffield College, Oxford, as a graduate student. He is a Fellow
of the British Academy, the Royal Society of Edinburgh and a member of the Scottish Government’s Council of Economic Advisers. He was awarded by honorary D.Litt by Heriot-Watt University,
Edinburgh.

He began his academic career when he was elected a fellow of St John’s College, Oxford at the age of 21, a position which he still holds. As research director and director of the Institute for
Fiscal Studies he established it as one of Britain’s most respected think tanks. Since then he has been a professor at the London Business School and the University of Oxford, and is currently a
visiting Professor at the London School of Economics. He was the first director of Oxford University’s Said Business School.

In 1986 he founded London Economics, a consulting business, of which he was executive chairman until 1996. During this period it grew into Britain’s largest independent economic
consultancy with a turnover of £10m and offices in London, Boston and Melbourne. He has been a director of Halifax plc and remains a director of several investment companies. In 1999 he resigned his position at Oxford and sold his interest in London Economics. Now his time is principally devoted to writing.

He believes that economics holds the most powerful tools available in the social sciences today, but that an exaggerated and sometimes exclusive emphasis on rational choice models and
individual and corporate selfishness undermines both our understanding of economic and social life and the functioning of our economic systems. This theme is today common to much of his work, which uses economic concepts to illuminate a variety of disparate issues.

A frequent writer, lecturer and broadcaster, he contributes a weekly column to the Financial Times. Two collections of his recent writings have been published, Everlasting Light Bulbs in 2004,
and The Hare & the Tortoise in 2006. He is the author of Foundations of Corporate Success (1993), and The Business of Economics (1996). His book, The Truth about Markets, was published in 2003 to wide critical acclaim. (A US version, Culture and Prosperity, appeared in 2004). This balanced assessment of the strengths and weaknesses of market organisation, and the flaws in the financially oriented version of market fundamentalism which he described as the American business model, has stood up well in the recent turmoil.

His latest book, The Long and the Short of It, was published in January 2009. This book is an explanation of how the financial system operates, a critique of its provision for personal
investors, a guide to the elements of financial economics, and a survival manual for individuals bereft of advice they can, or should, trust. This book is the product of a wider project on how
mistaken concepts of rationality distort decisions in finance, business and politics.

The next publication from that project, his new book Obliquity, was published in March 2010. Obliquity is the idea that complex goals are rarely best achieved when pursued directly: the
happiest people are not those who pursue happiness, the wealthiest people are not the most materialistic, the most profitable companies are not the most profit-oriented. The book explores
the way in which bogus notions of rationality are used in modern politics, business and finance to justify decisions which are made (and necessarily made in different ways.

He commutes between London, Oxfordshire and the south of France, and his favourite recreation is walking in the mountains behind the French Riviera, an opportunity for reflection which
provides many of his best ideas.

For more information visit www.johnkay.com.



 



*All prices are per person, in AUD (unless stated otherwise) and include GST where appropriate.

 
 

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