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Why Mentor? Learn why Mentoring is a great way to improve leadership skills
Suzi Dafnis
Mentoring is a rewarding role to both the Mentor and the Mentoree. Assisting another reach their goals and being a sounding board and helping the Mentoree identify issues and see the solutions for themselves. If you have been in business for five or more years, you may qualify to be a mentor in the Australian Businesswomen's Network's mentoring program for women in business - MentorNet.
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10 Great Ways to Build Your List
Wendy Moore
No matter what your business (online or offline), customers play a key role in your success. No customers equals no business - they are actually what you’re in business for, right? So whatever it is that you’re offering, be it a product or service, your first step will always be to attract people. Read Wendy's tips to build your list.
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7 Building Blocks of a Sustainable Marketing Framework
Maria Anderson
According to Maria Anderson of Sustainable Marketing Services (Australia), sustainable marketing essentially means getting better results using less resources. Ms. Anderson shares the 7 critical elements to address in the development of a successful sustainable marketing framework.
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7 Rules for Writing Headlines that Sell
Dominique Antarakis
Think about the last time you flicked through a newspaper, magazine or opened an unsolicited email, what caught your eye? What made you pay attention? Chances are it was the headline that made you stop.
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A Business Plan Can Do More Than Raise Capital
Kerry Feldman
Most business owners prepare a business plan to borrow start-up capital or fund expansion. All too often, however, once the loan is approved the plan is put on a shelf and only updated when additional funding is required.
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A business plan is a working document
Fiona Anson
A business plan should be a working document that you revisit at least once a year - preferably twice - and that outlines all the actions you need to take to move the business towards its goals.
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A No-Bull Approach to Visionary Marketing
Sharon Williams
We asked Sharon Williams of Taurus Marketing some burning questions on inspiration and integrating inspiration into your business plan! It made for a fascinating interview and gave us an insight into an extraordinary woman and her business.
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Absolutely Fabulous, Darling
Using PR in Your Business
Kris Madden
Contemporary public relations practice is more sophisticated, and encompasses a broader range of activities than just organising the cocktail parties that are reported in the social pages. Think strategically about your public relations and communication efforts and you will easily maximise their value ten-fold.
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Adding impact with PR
Penny Young
Want to add impact and stretch your marketing dollars further? Perhaps it's time to revisit the role that public relations plays for you.
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And the Most Important Thing to Make More Money is?
Kerwin Rae
People often ask me "what's the most important thing when it comes to making more money in my business?"
It's one of those questions that makes me cringe. It makes me feel that way because it assumes there is only one thing they need to do and everything will improve. This is what most people refer to as the magic pill or the silver bullet.
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