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Build Your Profile with Events
Catriona Pollard
Industry events are a way to reach industry professionals and potential clients directly and should be included in your PR strategy. You can spend as little or as much money as you like on events and still reap great benefits.
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Learn Marketing with Social Media in 7 Days
Social Media for Small Business Podcast
The author of "Learn Marketing with Social Media in 7 Days" shares how to quickly make the most of social media tools Facebook, LInkedIn, Twitter and YouTube and how to plan so that you can measure ROI and spend only 30 minutes a day on social media.
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Should I Have a Blog for my Business?
Suzi Dafnis
“A lot of what we do on social media -- what we generate is goodwill and that people will buy for us, will do business with us as a way of saying thank you for the value that we provide them through these resources."
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The Secret to Successful Marketing on a Small Budget
Michelle Gamble
Every business needs to invest in marketing on some level. Money is one component, but a large part of effective marketing is investing in skills and resources to make sure you’re doing the right activity. Michelle Gamble of Marketing Angels discusses what every business should invest in and what you can expect for what you spend.
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Top 5 PR Mistakes
Catriona Pollard
Catriona Pollard shares the top 5 PR mistakes that agencies make: not understanding what your client needs, sticking with the tried and tested, poor internal communication, palming off new clients onto junior staff and treating all clients the same.
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Video in the Social Media Mix
Social Media for Small Business Podcast
With YouTube often cited as the second most searched platform after Google, video is playing an increasingly important role in online and social media marketing. How you can use video as part of your marketing mix?
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