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A Business Plan Can Do More Than Raise Capital
Kerry Feldman
Most business owners prepare a business plan to borrow start-up capital or fund expansion. All too often, however, once the loan is approved the plan is put on a shelf and only updated when additional funding is required.
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A business plan is a working document
Fiona Anson
A business plan should be a working document that you revisit at least once a year - preferably twice - and that outlines all the actions you need to take to move the business towards its goals.
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Absolutely Fabulous, Darling Using PR in Your Business
Kris Madden
Contemporary public relations practice is more sophisticated, and encompasses a broader range of activities than just organising the cocktail parties that are reported in the social pages. Think strategically about your public relations and communication efforts and you will easily maximise their value ten-fold.
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Adding impact with PR
Penny Young
Want to add impact and stretch your marketing dollars further? Perhaps it's time to revisit the role that public relations plays for you.
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