Copywriting for Social Media

Social Media for Small Business Podcast

Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier... and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins us. more...

Discover Your CEO Brand: Why Your Personal Brand is as Important as Your Business Brand

Suzanne Bates

In this herBusiness interview, executive coach and bestselling business book author Suzanne Bates explains why your personal brand is as important as your business brand and how to discover your CEO brand. more...

Inspire, Sell and Motivate - Storytelling with Social Media

Social Media for Small Business Podcast

According to Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. What are the key stories that YOU tell that will help your business stand out in customers minds? And how can you use social media to spread your stories? more...

Podcasting as a Social Media Platform for Small Business Marketing

Social Media for Small Business Podcast

Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. This interview looks at why podcasting is such an effective tool and how you can produce your own podcast. more...

Pivot Points: Making the Decisions that Matter in Business

Monique Beedles

Monique Beedles of Teak Yew has a PhD in Corporate Strategy and is an expert in strategy and business design. In this herBusiness podcast, she discusses the key questions any business owner should ask when developing business strategy and motivations to stay in business. more...

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