BOOKED for Lunch

The Power of foursquare: 7 Innovative Ways to Get Customers to Check in Wherever They Are

with Carmine Gallo

8 February 2012

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favourite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?

foursquare is a social, mobile networking app that empowers customers to check-in in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.

Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare's founders, he also has interviewed dozens of business owners and marketers who have revolutionised their businesses through The Power of foursquare.

You'll discover the ice-cream chain that heated up sales dramatically, the nonprofit organisation that raised $50,000, and the matchmaker who owes her entire business to foursquare. You'll learn from fascinating case studies of major companies with active foursquare partnerships.

Order your copy from Booktopia today and save on the retail price.

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

with Oren Klaff

29 February 2012

You're sitting across from the one person who can help you secure the monster deal of your career. Instead of listening raptly, he's fiddling with his pen and tells you you're wasting his valuable time. Your next move means the difference between big bucks or back to the drawing board.

You're sitting across from the one person who can help you secure the monster deal of your career. Instead of listening raptly, he's fiddling with his pen and tells you you're wasting his valuable time. Your next move means the difference between big bucks or back to the drawing board.

Using the most basic working principles of the brain – namely, triggering the release of dopamine (desire) and norepinephrine (tension), Oren teaches you how to set the frame of your argument, control the agenda to your advantage, pull back just when the audience leans forward – and take home the purse.

Order your copy from Booktopia today and save on the retail price.

Launch: How to quickly propel your business beyond the competition

with Michael Stelzner

8 December 2011

"Any business can defy gravity, especially in this uncertain economy," says Michael Stelzner about his new book, Launch: How to Quickly Propel Your Business Beyond the Competition.

Launch contains a proven roadmap for any business, large or small, seeking to launch an effective growth strategy with content marketing. You can instantly download the first chapter (no registration required) at www.elevationprinciple.com.

Having faced his own obstacles, Stelzner noticed a truism in the business marketing community, "Marketers like to throw around the word 'content.' But if you look closely, you'll find that very few have mastered the art and science of creating useful, thought-provoking and viral content to grow their businesses."

Launch empowers readers with content marketing techniques that produce proven results; it reveals a new way to grow a business that involves focusing on the needs of others, giving gifts, working with outsiders and restraining marketing messages.

In the book, Stelzner reveals:

• How to defy gravity with the Elevation Principle: Great content plus outside experts minus marketing messages equals growth.
• Why the infamous 'rule of reciprocity' is a manipulative time bomb—and what makes people happier instead
• The shelf life of primary and nuclear fuel -- and precisely what to do with them
• How to eliminate the need to pitch and sell -- and grow your business faster than ever
• Why you should give it all away -- including how you do things, your knowledge and your secrets -- and why you'll make more money

Google+ for Business: How Google's Social Network Changes Everything

with Chris Brogan

2 November 2011

In Google+ for Business: How Google's Social Network Changes Everything, Chris Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration and a whole lot more. You won't just master innovative new tools like Circles and Hangouts; You'll use them to generate more customers and more cash!

Google+ for Business looks at:

• Make the right first moves after you've signed up for Google+
• Take advantage of links between Google+ and Google search
• Define the best Google+ strategy and tactics for your business
• Integrate Google+ into your current online/digital strategies
• Learn how your customers are using Google+--and give them what they're looking for
• Use Circles to organise your contacts and interactions more effectively
• Create Google+ posts that draw attention and spark conversations
• Master warm selling on Google+
• Create a business page that attracts new paying customers
• Build a simple, low-cost content strategy around Google+
• Grow your audience and share others' valuable content
• Discover new ways to drive even more value from Google+

Groundswell: Winning in a World Transformed by Social Technologies

with Josh Bernoff

20 October 2011

A groundswell is rising among your customers. Are you ready?

Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.

You can see it as an opportunity. Groundswell shows you how to turn the force of customers connecting to your own advantage.

Join us on 20 October when Josh Bernoff, co-author of Groundswell is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

Niche: Why the Market No Longer Favours the Mainstream

with James Harkin

29 September 2011

An eye-opening analysis of why big business has failed to sell to the mainstream.

There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result.

For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession, they have become weak and defensive and are now in a desperate fight for their lives. From this new cultural terrain, the niche has evolved to become the place where innovation flourishes and sales take off.

From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity - aimed not at the mainstream audience, but at tightly defined but globally scattered niches, bound together by the power of the net.

We invite you to join us on 29 September when James Harkin, author of Niche: Why the Market No Longer Favours the Mainstream is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

A Complete Idiot's Guide to Crowdsourcing

with Aliza Sherman

31 August 2011

If two heads are better than one, then imagine how great 200 or 2,000 or 20,000 could be for helping you get something done. That's the potential power of crowdsourcing - tapping into the global talent pool and using an "open source" approach to bringing in more people to participate together to reach a common goal.

Crowdsourcing leverages today's technology - such as social networking tools like Facebook or Twitter and other social platforms and networks. The Complete Idiot's Guide® to Crowdsourcing fully explains the theory and practice of crowdsourcing including:

• All the tools you'll need to begin crowdsourcing
• How to define your goals and target different crowds
• How to design the best project or campaign to share
• How to organize and analyze the input you receive from the crowd to get results
• How to apply the crowd's output directly to your business

Join us on 31 August when Aliza Sherman, author of The Complete Idiot's Guide® to Crowdsourcing is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

We First

with Simon Mainwaring

21 July 2011

How Brands and Consumers Use Social Media to Build a Better World

A social media expert with global experience with many of the world's biggest brands, including Nike, Toyota and Motorola, Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Join us on 21 July when Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World, is our next guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

Enchantment

with Guy Kawasaki

30 June 2011

Enchantment n: 1) To charm, delight, enrapture.

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?

According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.

Join us on 30 June when Guy Kawasaki, author of Enchantment, is our guest for BOOKED for Lunch - Free webinars with the world's leading business book authors and thinkers.

Watch the webinar on-demand.

Order your copy of Enchantment from Booktopia.

Predictable Success

with Les McKeown

12 May 2011

If you own, manage or work for any kind of organisation, you have one goal above all else - success. And not just occasional, elusive or temporary success.

You're looking for:

• Success that you understand and can control
• Success you can maintain indefinitely
• Success you can replicate
• Success you can scale
• Success that isn't dependent on you alone

In short, you're looking for Predictable Success.

The Now Revolution

with Jay Baer and Amber Naslund

12 April 2011

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Content Rules - Create Killer Content and Ignite Your Business

with Ann Handley and C.C. Chapman

10 February 2011

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organisations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

How do you attract the right audience? How do you create content that converts? What is the best way the most popular tools to get the greatest results?

The Referral Engine - Get your customers to do your best marketing for you.

with John Jantsch

23 November 2010

Humans can't help but recommend goods and services to others - it's an instinct wired deep in the brain. In his new book, The Referral Engine, small business guru John Jantsch shows how you can tap into that hardwired desire. With word-of-mouth referrals tipped to drive marketing in years to come, his advice couldn't come at a better time.

As the focus of marketing shifts from glitzy campaigns to referrals, it's time for you to take action. It is no longer an option to believe that whether customers refer you is entirely out of your hands. Re-energise your approach to marketing, and ensure the flow of new customers to your business by harnessing the power of referrals.

Sponsored By:

REWORK: Change the Way You Work Forever

with David Heinemeier Hansson

27 October 2010

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few dollars or even free. Stuff that was impossible just a few years ago is now simple.

That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space – you don't need them.

Watch the webinar on-demand.

Order your copy of REWORK From Booktopia.

POWER FRIENDING: Demystifying Social Media to Grow Your Business

with Amber Mac

22 September 2010

When it comes to social media, whether it's Facebook or Twitter or the latest video blog, the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In Amber Mac's compact yet thorough guide, Power Friending: Demystifying Social Media to Grow Your Business, she shows you how to effectively harness the online world to grow your business.

Watch the webinar on-demand.

Order your copy of POWER FRIENDING from Booktopia.

MARKETING LESSONS FROM THE GRATEFUL DEAD

with David Meerman Scott and Brian Halligan

26 August 2010

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

GUERILLA SOCIAL MEDIA MARKETING

with Jay Conrad Levinson and Shane Gibson

3 August 2010

The "Father of Guerrilla Marketing" Jay Conrad Levinson brings Guerrilla marketers up to speed on today's leading-edge social media applications, tools and strategies with his book, Guerrilla Social Media Marketing. Levinson is a highly acclaimed marketing specialist whose books appear in 37 languages and are required in many MBA programs worldwide.

OBLIQUITY: Why Our Goals Are Best Achieved Indirectly

with John Kay

1 July 2010

If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.

Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.

INFLUENCE: Put the Power of Persuasion to Work for Your Business

Dr Robert Cialdini

15 June 2010

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books, including Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today and Wall Street Journal Best Seller Lists.

Why People Fail: The 16 obstacles to success and how you can overcome them

Siimon Reynolds

18 May 2010

There are thousands of books on success, but very few on failure. Yet mastering failure is the most vital step in achieving your goals, hopes and dreams.

Failure is a constant companion to all of us, however the difference between those who are deemed 'successes' and those deemed 'failures', is simply in how they overcome it.

In his breakthrough book, Why People Fail, advertising entrepreneur Siimon Reynolds explores the 16 most common/ prevalent causes of failure, in any field, and reveals smart solutions for overcoming them and creating a successful, happy life.

Watch the webinar on-demand.

Order your copy of Why People Fail from Booktopia.

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

8 April 2010

We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

This is a book of big ideas that explains how each of us can find the surest pathway to high performance, creativity and even health and well-being.

Watch the webinar on-demand.

Order your copy of Drive from Booktopia.

LINCHPIN: Are You Indispensable?

with Seth Godin

23 March 2010

Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organisations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom.

Watch the webinar on-demand.

Order your copy of Linchpin from Booktopia.

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