POWER FRIENDING: Demystifying Social Media to Grow Your Business

22 September 2010

When it comes to social media, whether it's Facebook or Twitter or the latest video blog, the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In Amber Mac's compact yet thorough guide, Power Friending: Demystifying Social Media to Grow Your Business, she shows you how to effectively harness the online world to grow your business.

Join us on 22 September when Amber Mac takes part in BOOKED for Lunch - Free Webinars with the world's leading business authors and thinkers.

REWORK: Change the Way You Work Forever

27 October 2010

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few dollars or even free. Stuff that was impossible just a few years ago is now simple.

That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space – you don't need them.

Join us on 27 October when David Heinemeier takes part in BOOKED for Lunch - Free Webinars with the world's leading business authors and thinkers.

LINCHPIN: Are You Indispensable? - Seth Godin

Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organisations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom.

Drive: The Surprising Truth About What Motivates Us - Daniel H. Pink

We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

This is a book of big ideas that explains how each of us can find the surest pathway to high performance, creativity and even health and well-being.

Why People Fail: The 16 obstacles to success and how you can overcome them - Siimon Reynolds

There are thousands of books on success, but very few on failure. Yet mastering failure is the most vital step in achieving your goals, hopes and dreams.

Failure is a constant companion to all of us, however the difference between those who are deemed 'successes' and those deemed 'failures', is simply in how they overcome it.

In his breakthrough book, Why People Fail, advertising entrepreneur Siimon Reynolds explores the 16 most common/ prevalent causes of failure, in any field, and reveals smart solutions for overcoming them and creating a successful, happy life.

INFLUENCE: Put the Power of Persuasion to Work for Your Business

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books, including Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today and Wall Street Journal Best Seller Lists.

OBLIQUITY: Why Our Goals Are Best Achieved Indirectly

If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.

Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.

GUERILLA SOCIAL MEDIA MARKETING: 100+ Weapons to Grow Your Online Influence, Attract Customers and Drive Profits

The "Father of Guerrilla Marketing" Jay Conrad Levinson brings Guerrilla marketers up to speed on today's leading-edge social media applications, tools and strategies with his book, Guerrilla Social Media Marketing. Levinson is a highly acclaimed marketing specialist whose books appear in 37 languages and are required in many MBA programs worldwide.

MARKETING LESSONS FROM THE GRATEFUL DEAD: What Every Business Can Learn from the Most Iconic Band in History

The "Father of Guerrilla Marketing" Jay Conrad Levinson brings Guerrilla marketers up to speed on today's leading-edge social media applications, tools and strategies with his book, Guerrilla Social Media Marketing. Levinson is a highly acclaimed marketing specialist whose books appear in 37 languages and are required in many MBA programs worldwide.

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