Nobody can deny that, right now, Facebook is the top social media site being used by people across the globe. Statistics as of April 2011 reveal that Facebook has over 500 million active users and half of them log on to their accounts in any given day. In fact, most people spend, on average, 55 minutes a day using Facebook.
In terms of active pages, more than 700,000 businesses are currently on Facebook and across these pages, there are more than 5 billion fans. Mind boggling isn't it?
Time to Jump on the Bandwagon
For those who have not yet jumped on the bandwagon, particularly people in business, now is the time for you to jump in. If you don't, quite simply, you and your business are missing out.
Being on Facebook, particularly if you're running a business, is an amazingly effective way of attracting more people who can become your potential clients - if you do it right. Not only that, you're expanding your horizons because you're reaching a global market - should you choose to do so.
First Steps
A good start is to set up a business page separate from your personal Facebook profile account. Why? Facebook business pages are indexed by the big search engines such as Google. It's one more way to get your business more traffic and increase your potential for profit moving forward.
When picking a name for your page, you can use your business name or choose a specific one that will easily catch attention. Avoid using generic words that are likely to cause spam. But be warned - once you've chosen your page name, you can't change it so take your time and choose wisely.
Once you have a few people that like your business page, you are able to choose a "vanity" URL for your page. Once again, choose wisely as you cannot change your mind once you've chosen a name.
Remember to link your Facebook page with your other social media accounts. This will help you save time when updating your other pages because with only one post, the other social media accounts automatically get updated such as Twitter, LinkedIn and YouTube.
Spread the Word
Promoting your Facebook page on your websites is a great way to build a following. In fact, each time a Facebook user "likes" your page, Facebook puts a link back to your business page on the profile of the visitor's profile page. This means even more exposure for your business page.
Related Webinars
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Facebook Pages
On 13 July 2011, the Australian Businesswomen's Network will be hosting an exclusive webinar on how to harness the power of Facebook to drive your business. We will look at the importance of planning your Facebook posts, how to plan your Facebook posts, posting ideas and how to attract and keep more LIKERs.
Learn more and register now for our Facebook Pages webinar.
Free for all StartUp and Growth members and $39 for Community and Non-members. |
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Powerful Digital Profiles
Wendy Moore was our guest speaker on the Powerful Digital Profiles webinar. This webinar looks at how to manage your online profiles, how to use social media to create your brand, amazing free ways to generate leads and traffic, simple steps to create your expert status and secret strategies to ensure the media finds you.
This webinar is free for all StartUp and Growth members and $39 for Community and Non-members.
Learn more and access the webinar recording now. |
Wendy Moore is the founder of Savvy Web Women and creator of the Web Secrets Success Club - the step-by-step program that shows business owners and entrepreneurs how to better understand the internet to build a highly responsive, targeted list for clients specific to their business niche. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.savvywebwomen.com.
Connect with Wendy
Websites: Savvy Web Women.com, WendyMoore.net
Facebook: Savvy Web Women
Twitter: @wendy_moore
Member Profile: Visit Wendy's ABN Profile
