Valerie Khoo, Robert Gerrish and Suzi Dafnis look at how small businesses can best market themselves in this episode of The Venture.
This episode of The Venture looks at:
How can small businesses most effectively market themselves
(Online is going to be an obvious choice, but is it about method, frequency, having a plan, consistency?)
Does the USP still have a role in small business marketing? How important is differentiating yourself to success?
What opportunities to market are often missed? (e.g., extending brand across all customer experiences)
Should you be growing your customer base in order to market to them or marketing in order to grow your customer base?
What marketing methods have you seen work (that are perhaps not obvious)?
About the Presenters
Suzi Dafnis, Australian Businesswomen's Network
Suzi is the Community Director of the Australian Businesswomen's Network, which provides online training and mentoring for businesswomen. Suzi is a blogger and podcaster, video host and marketer, passionate about new media and sharing knowledge.
Through his business coaching and consulting, Robert works with a small handful of clients, helping them develop their ideal solo or micro business. Alongside running Flying Solo with his two partners, he works as a small business coach with a small group of business coaching/consulting clients.
Valerie Khoo founded the Sydney Writers' Centre in 2005, with a vision for it to be the kind of buzzing, dynamic and results-focused organisation she wish had existed when she was finding her feet as a writer. It is now Australia's leading centre for writing training.
The Venture is a regular video series designed to provide small businesses with tips and tools to make running a business easier and a whole lot more fun.