TrainingNet's Karen Scott profiles two member websites...
By Karen Scott
E-commerce includes doing business online - from automating newsletters,
offering ''business forms'' to be downloaded off your website, setting up
an automated enquiry form and online ordering enquiries, to setting up
restricted access areas for your customers and suppliers. E-commerce
also includes developing online ordering systems, which are fully integrated
with secure banking facilities.
www.dogsrus.com.au
Sylvia
Wilson of Bark Busters set up a website two years ago believing the internet
was the way of the future. The main purpose was to reach as many people
as possible by highlighting products and services in a more visual way.
Bark Busters'' website has been highly successful since its launch with
over 100 web pages accessed monthly by more than 25,000 customers.
Their web success can be attributed to a number of factors including visual
impact, interactivity online, pet shows and excerpts from relevant books.
One unique marketing concept that has proven successful for them is their
advertising of their web address on their staff cars! Bark Busters now
has online ordering available and plans to launch true e-commerce transactions
in the near future.
"Plan
ahead what you would like in the end. Don''t skimp on your budget, you
will need a reasonable budget to get something reasonable. Give people
a reason to view your website and make it visually colourful, attractive
and interactive" says Sylvia Wilson of Bark Busters.
www.bowwow.com.au
Amy
Lyden of Bow Wow Meow has had similar web success in the volume of traffic
to her website. Bow Wow Meow sells personalised pet name tags and offers
web users the ability to interact by selecting pet names from around the
globe. Amy suggests you offer something unique to customers. Bow Wow Meow
offers users the opportunity to explore the true meaning of their pets''
names. They can also enter their beloved dogs into the Lucky Dog of the
Year competition.
The website is listed in the top 1-2 search results on leading search
engines plus it is set up with many free reciprocal web links featuring
comple-mentary products both within Australia and overseas. Based on past
results Bow Wow Meow is also developing online e-commerce ordering of
its pet tags in the upcoming months.
Both pet lover websites attract large volumes of visitors on a regular
basis. They are reaching potential customers at an average cost of 17
cents for each new customer lead and they both believe that further financial
success and payback will be the implementation of secure online ordering
using e-commerce technologies.
For
further information on setting up websites, from automating your systems
processes to developing fully integrated e-commerce websites, please contact
TrainingNet on (02) 8448 2622 to book your free net strategy session.
