Trade Fairs for Business: How Useful is this Promotional Opportunity for Your Business?
The Venture
Regardless of what industry you are in, there is probably a trade show that you could be involved with. But how useful are trade fairs for small business? Robert Gerrish and Valerie Khoo discuss with host Suzi Dafnis.
In this episode of The Venture, we discuss:
How useful are trade fairs for businesses (specifically small businesses)?
What types of fairs are most suitable if you're a small business?
How to promote stalls and techniques for getting people to stop and talk
What not to do at trade shows, what doesn't work
How do you follow up?
About the Presenters
Suzi Dafnis, Australian Businesswomen's Network
Suzi is the Community Director of the Australian Businesswomen's Network, which provides online training and mentoring for businesswomen. Suzi is a blogger and podcaster, video host and marketer, passionate about new media and sharing knowledge.
Through his business coaching and consulting, Robert works with a small handful of clients, helping them develop their ideal solo or micro business. Alongside running Flying Solo with his two partners, he works as a small business coach with a small group of business coaching/consulting clients.
Valerie Khoo founded the Sydney Writers' Centre in 2005, with a vision for it to be the kind of buzzing, dynamic and results-focused organisation she wish had existed when she was finding her feet as a writer. It is now Australia's leading centre for writing training.
The Venture is a regular video series designed to provide small businesses with tips and tools to make running a business easier and a whole lot more fun.
