Top Blogger shares how her website Generates Revenue
Mandi Gunsberger
CEO and Managing Editor of top blog Babyology, Mandi Gunsberger, shares how her website generates revenue and why her company chose to focus solely on its online presence.
Mandi Gunsberger is the CEO and Managing Editor of Babyology, a lifestyle website that keeps hip parents and their bubs up to date with the world of baby-related design. From building a dream nursery to checking out the newest designer babywear, readers rely on Babyology to keep them up to date and in touch.
Part of the fun of having kids is buying the latest toys, clothes and gadgets — Babyology celebrates that.
In part two of this In Her Shoes interview, Mandi shares:
how Babyology generates revenue by driving website traffic
advice for small businesses who do not yet have a website
the essential elements of a successful website
why she chose a blog model over a traditional website
how to integrate social media into your business
how she drives traffic to her website and other online marketing tips
Mandi lives in Sydney, where she's mum to two wonderful girls who adore cupcakes and fairy dresses. Before children, she worked in marketing, public relations and event management both here in Australia and in the US.
While Mandi happily mothballed her corporate suits and workplace heels for more mum-friendly wardrobe options when her first daughter was born, she refused to let motherhood sap her passion for style and design. After fielding constant questions from friends and acquaintances – even strangers – about where she'd discovered this or that, she decided to share her knack for finding incredibly stylish things, wherever they may be hiding, with the rest of us.
About Babyology
Ba-by-o-logy (noun). The place to find anything for children and parents that's worth having, from the practical to the sublime and everything in between.
If you love hunting down cool, innovative gear for pregnancy, babies, toddlers and kids, then Babyology is for you. An online arbiter of good taste for anyone who's ever felt overwhelmed when faced with buying for little ones, Babyology is here to show mums, dads and everyone else that good design and a sense of style don't have to disappear when parenthood begins.
In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. New episodes are released regularly. Become a Community Member for regular updates. CommunityPlus, StartUp and Growth Members get updates automatically.