In this interview we discuss:
- Why your first product in business is YOU
- Why many small business stay small (despite a yearning to grow)
- How to be big without being beige
- Understanding the business ecosystem
Enjoy this interview with Jeanne-Vida Douglas.
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About The Profit Principle
The Profit Principle - How To Turn What You Know Into What You Do Without Spending (Or Borrowing) a Cent!
Are you one of the thousands of Australians wishing to start a small business? Do you have a great idea but lack the funds to get it off the ground? Well, what if we were to tell you that the knowledge you already hold is enough to launch a successful and sustainable venture and need a loan to get it started!?
The Profit Principle is the latest must-have reference for all small business owners to be. It shows you step-by-step how to start a successful small business from applying four groundbreaking principles that have been trailed and tamed by successful serial entrepreneur, Peter Fritz.
Co-authored by award winning business journalist Jeanne-Vida Douglas, The Profit Principle contains real life example from some of Australia's fastest growing companies.
The Profit Principle is a modern classic that will flip your thinking on what it takes to succeed and inspire you to get started.

Order your copy from Booktopia today and save.
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About Jeanne-Vida Douglas
A multi-award winning business journalist with a decade's experience covering the information technology sector, Jeanne-Vida was juggling her own small business as a freelance journalist and business writer with the demands of two small children, and was keen to encourage others to find ways to turn their skills into microenterprises.
She met coauthor Peter Fritz in early 2007 at Peter's offices in Chippendale in Sydney, Jeanne-Vida bouncing her baby son on her lap, and they agreed to meet regularly for coffee to figure out how to turn these vague ideas, and real life experiences into a book which could be shared down the generations and across the business community. Over many meetings they gathered ideas, wrote and rewrote, discussed and argued the fundamental ideas, and real life examples which subsequently became The Profit Principle.
Connect with Jeanne-Vida
Facebook: The Profit Principle
Twitter: @profitprinciple @jvdouglas
LinkedIn: Jeanne-Vida Douglas
Blog: GenX