The Power of Social Media
Erik Qualman
Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon’s #1 Best Selling List only after three weeks of publication.

In this interview Erik tells us why businesses have no choice but to use social media, what areas of social media to focus on if you have few resources and what to do before you try and sell using social media.

"Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other"
-Socialnomics


Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List only after three weeks of publication.

Erik is a frequently requested International speaker and a Professor of Digital Marketing at the Hult International School of Business. He also produced a video about social media which you'll find on YouTube which, as at today, has over 1,849,064 views.

In this interview Erik Tells us:

  • Why businesses have no choice but to use social media
  • What areas of social media to focus on if you have few resources
  • He also tells us his four key steps to effective social media
  • How to differentiate yourself if your customers buy purely on price
  • Your customers are telling you what you need to know
  • How social media strengthens personal relationships

Enjoy this interview with Erik Qualman.



 

References used in this interview:

iTunes
Pandora
Tuenti



Connect with Erik

Blog: Socialnomics.net

Watch the popular Social Media Revolution video created by Erik Qualman

  Erik Qualman and Suzi Dafnis


Books by Eric Qualman

               
Socialnomics by Erik Qualman  

Socialnomics: How Social Media Transforms the Way We Live and Do Business
By Erik Qualman

Order your copy of Socialnomics: How Social Media Transforms the Way We Live and Do Business from Booktopia today and save.



 

herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
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success. New episodes are released regularly.
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