Published: 3 May 2010
Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon’s #1 Best Selling List only after three weeks of publication.
In this interview Erik tells us why businesses have no choice but to use social media, what areas of social media to focus on if you have few resources and what to do before you try and sell using social media.