The Female Brand - Self Branding Strategies for Women
Catherine Kaputa
Catherine Kaputa is author of The Female Brand - a book that delivers the very latest in gender research into the female brain and debunks the notion that women have to play the male game to win in the workplace.
Catherine Kaputa is author of The Female Brand - Using the Female Mindset to Succeed in Business.
In this interview we explore:
The female edge and how to leverage it
Good communication and why it's crucial for women to master
Brag - why it's a four letter word we need to learn to love
And female networking styles (and why they often don't work)
Enjoy this interview with Catherine Kaputa.
About Catherine Kaputa
Catherine Kaputa is founder and president of SelfBrand, a personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the “I Love New York” campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding at New York University, Stern School of Business.
herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
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