Why is having a social media strategy important? This podcast looks at good Aussie examples of small businesses with great strategies and Nathan Bush of BCM Partnership shares some great resources. Plus, we examine Google+ and why you should get onto it for business.
Nathan currently heads up BCM's Interactive Strategy offering and works closely with BCM's in-house Channel Planning division and team of Interactive Strategists to develop interactive strategy for a wide range of clients. This includes advising in the areas of social media, mobile, search, direct and website strategy.
A key part of Nathan's role involves keeping both clients and staff informed of the latest online and social media developments as new web and online opportunities constantly evolve.
He is a regular presenter at industry sessions and forums.
The clients Nathan works with include Triumph International, QUT, Wallace Bishop, Sunny Queen Farms, Parmalat, Sunsuper, Donut King, Brumby's, Michel's Patisserie, Origin and the Queensland Government.
Optus OfficeApps is a new portfolio of cloud services for Small & Medium Businesses.
Optus OfficeApps is designed for growing businesses, frustrated with how time consuming it is to manage and maintain their IT systems. It provides online email, collaboration, back up and security solutions that take the hard work out of operating a business, so you can focus more on growth rather than support. And unlike other cloud-based solutions, Optus Office Apps provides migration assistance, up to 24/7 support, as and when you need it.
Cat is a Business CATalyst, sparking ideas for peak business performance. With a keen interest in strategy, marketing, social media and personal effectiveness, Cat works with clients to have their business firing on all cylinders. Appalled by the notion of 'silver-bullet', 'one-size-fits-all' approaches to business success, Cat works with savvy business owners to connect the RIGHT resources with the RIGHT strategy to produce the desired business outcomes.
Suzi Dafnis is Community Director of the Australian Businesswomen's Network. Passionate supporter of women in business. Lover of entrepreneurship, marketing and social media.
The music for the Social Media for Small Business Podcast was created by Caravan Records.
Caravan Records offers CUSTOM and PRODUCTION MUSIC creation. Whether it be for your business' corporate identity, a custom song for you to walk down the aisle to or a soundtrack for your new podcast series, they can create a sound just for you.