Published: 19 October 2011

Social Media Rules

Social Media for Small Business Podcast

According to today's guest, 'nothing illustrates the difference between old media and new media like social media'. We look at some of the rules of social media that you need to follow if you want social media to benefit your business and not suck up your time for no return.

Listen to other episodes of the Social Media for Small Business podcast.

Guest

Paul Wallbank

Writer and broadcaster, eBusiness and Seven Steps to Online Success

Paul Wallbank is a writer, broadcaster and expert on how businesses can grow using the web. Paul has a particular interest in how online tools like cloud computing and social media can build a business' profits and improve productivity.

Mentioned in episode

This episode is sponsored by Optus Business

Optus OfficeApps is a new portfolio of cloud services for Small & Medium Businesses.

Optus OfficeApps is designed for growing businesses, frustrated with how time consuming it is to manage and maintain their IT systems. It provides online email, collaboration, back up and security solutions that take the hard work out of operating a business, so you can focus more on growth rather than support.�And unlike other cloud-based solutions, Optus Office Apps provides migration assistance, up to 24/7 support, as and when you need it.

For more information about Optus OfficeApps, please visit optusbusiness.com.au/officeapps.

Hosts

Cat Matson, Alito

Cat is a Business CATalyst, sparking ideas for peak business performance. With a keen interest in strategy, marketing, social media and personal effectiveness, Cat works with clients to have their business firing on all cylinders. Appalled by the notion of 'silver-bullet', 'one-size-fits-all' approaches to business success, Cat works with savvy business owners to connect the RIGHT resources with the RIGHT strategy to produce the desired business outcomes.

Connect with Cat on alito.com.au, The Alito Fusion Facebook Page and on Twitter @CatMatson.

Suzi Dafnis, Australian Businesswomen's Network

Suzi Dafnis is Community Director of the Australian Businesswomen's Network. Passionate supporter of women in business. Lover of entrepreneurship, marketing and social media.

Connect with Suzi on the Australian Businesswomen's Network Facebook Page, on Twitter @SuziDafnis and on the ABN LinkedIn Group.

Get in contact with us at socialmediapodcast@abn.org.au.

Subscribe on iTunes

Subscribe to the Social Media for Small Business podcast on iTunes.

The music for the Social Media for Small Business Podcast was created by Caravan Records.

Caravan Records offers CUSTOM and PRODUCTION MUSIC creation. Whether it be for your business' corporate identity, a custom song for you to walk down the aisle to or a soundtrack for your new podcast series, they can create a sound just for you.

www.caravanrecords.com.au

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