Robbie Sefton, MD of Sefton & Associates discusses the challenges and opportunities encountered by businesswomen in rural Australia.
Robbie Sefton is a New South Wales woolgrower and communications expert. Ms Sefton and her husband, Alistair Yencken, own and operate wool, meat and grains properties. She is also the founder and principal of a national public relations and marketing consultancy, Sefton & Associates, based in Tamworth
In this interview we discuss:
How she manages two lives - that of a farmer and then an executive
The keys to managing a national business from regional Australia
What drives her to take on leadership roles within her community
And, the political issue of Australia and immigration
Enjoy this interview with Robbie Sefton.
About Robbie Sefton
Robbie Sefton uses her drive and passion in the service of Australia's regional, rural and remote communities and is a highly active participant in rural Australia. Having worked with media, government, private companies and industry over the past 15 years, Robbie possesses a wide range of strategic communication skills including issues management, media relations, training, corporate image and brand identity, leadership and special interest/advisory group expertise. Robbie's leadership roles include: Advisory Group Member of Observant Pty Ltd and an Advisory Member at USQ (University of Southern Queensland - Public Relations Discipline).
Robbie was the 2002 RIRDC NSW Rural Woman of the Year, is a graduate of the prestigious Australian Rural Leadership program and the AICD Company Director's Course. She currently sits on the NSW Australia Day Council, is a Board member of the National Australia Day Council.
Robbie's past board and advisory council appointments have included being a member of the Regional Women's Advisory Council (which reported directly to the Deputy Prime Minister). Robbie was a director of the Australian Rural Leadership Foundation Board.
She was also a former Board Member of Australian Wool Services Limited (now known as Graziers' Investment Company Limited) and The Woolmark Company Pty Limited until she retired at the company's Annual General Meeting in November 2007.
In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. New episodes are released regularly. Become a Community Member for regular updates. StartUp and Growth Members get updates automatically.
