Public Relations: Learning the Art of Spin - Australian Businesswomen's Network

Published: 23 July 2010

Public Relations: Learning the Art of Spin

Anne-Marie Sparrow

Anne-Marie Sparrow is Managing Director and owner of Sydney-based public relations agency Cube PR. In this interview, we look at where public relations can fit into your marketing strategy, how PR crosses over into digital communication and how to make public relations work best for you.

In this interview we look at:

where public relations can fit into your marketing strategy
how PR crosses over into digital communication
how to make public relations work best for you
how to structure your information to get through to media

Enjoy this interview with Anne-Marie Sparrow.

Resources and more information:
Download supporting slides here.

About Anne-Marie Sparrow

Anne-Marie Sparrow is Managing Director and owner of Sydney based public relations agency Cube. Anne-Marie set up the business 6 years ago after nearly two decades working within large multinational public relations agencies in both Australia and the UK. Cube now employs 11 staff and works with a large range of clients - with a focus on health, nutrition and wellbeing. Clients include multinational companies, research organisations and not-for-profits.

Anne-Marie 'fell' into public relations unexpectedly in the late 80s after graduating with a science degree in the UK. The industry was at an early stage of development - public relations was viewed as an 'unusual' career. The combination of writing, education, media relations and client management however, quickly became a passion for Anne-Marie and resulted in 17 years working within major public relations brands including Biss Lancaster, Rowland and Burson-Marsteller.

Most recently, after 12 years within the Burson-Marsteller network running a large practice spanning Australia and Asia Pacific - Anne-Marie made the decision to set-up her own offering. Cube was established with the offer of senior expertise, knowledge and strategic capabilities - in a market where quality execution and delivery is often lacking. The new business quickly gained a reputation within Australia - and is now viewed as a major independent player within the industry. Plans are to extend Cube's capabilities over the next 3-5 years and offer additional areas of expertise including general consumer/marketing support and government relations. Geographical expansion into Asia is also a future goal.

Connect with Anne

Website: www.cube.com.au
Blog: blog.cube.com.au
Twitter: @CubeBytes

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