Published: 5 October 2011
The Modern Business: Growing a Company with Nothing to Sell
Mandi Gunsberger
Enjoy this In Her Shoes interview with Mandi Gunsberger, Managing Editor of Babyology!

Mandi Gunsberger is the CEO and Managing Editor of Babyology, a lifestyle website that keeps hip parents and their bubs up to date with the world of baby-related design. From building a dream nursery to checking out the newest designer babywear, readers rely on Babyology to keep them up to date and in touch.

Part of the fun of having kids is buying the latest toys, clothes and gadgets — Babyology celebrates that.

In this In Her Shoes interview, Mandi discusses:

  • how she generates revenue with no physical products to sell
  • the key advantages to managing a virtual team
  • how she's succeeding in a niche market
  • her background in marketing, PR and event management
  • the skills and experience she had to develop to grow her business
  • technology tips

Enjoy part one of this interview with Mandi Gunsberger!

Watch part two of the interview.

About Mandi Gunsberger

CEO and Managing Editor, Babyology

Mandi lives in Sydney, where she's mum to two wonderful girls who adore cupcakes and fairy dresses. Before children, she worked in marketing, public relations and event management both here in Australia and in the US.

While Mandi happily mothballed her corporate suits and workplace heels for more mum-friendly wardrobe options when her first daughter was born, she refused to let motherhood sap her passion for style and design. After fielding constant questions from friends and acquaintances – even strangers – about where she'd discovered this or that, she decided to share her knack for finding incredibly stylish things, wherever they may be hiding, with the rest of us.

About Babyology

Ba-by-o-logy (noun). The place to find anything for children and parents that's worth having, from the practical to the sublime and everything in between.

If you love hunting down cool, innovative gear for pregnancy, babies, toddlers and kids, then Babyology is for you. An online arbiter of good taste for anyone who's ever felt overwhelmed when faced with buying for little ones, Babyology is here to show mums, dads and everyone else that good design and a sense of style don't have to disappear when parenthood begins.

Connect with Mandi

Email: info@babyology.com.au
Website/Blog: babyology.com.au
Facebook: The Babyology Facebook Page
Twitter: @babyology
LinkedIn: View Babyology's Company Profile


About the In Her Shoes series

In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. New episodes are released regularly. Become a Community Member for regular updates. CommunityPlus, StartUp and Growth Members get updates automatically.

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