Live What You Love. Work/Life Balance for the Modern Mumpreneur.
Cindy Luken
Cindy Luken is an entrepreneur, modern mum, food lover and former biscuit baker, who you may recognise from her biscuit brand Luken & May, which she sold in 2003. She's currently on a new undertaking with her latest business, luk beautifood. Enjoy part one of this In Her Shoes interview!
Cindy Luken is an entrepreneur, modern mum, food lover and former biscuit baker, who you may recognise from her biscuit brand Luken & May, which she sold in 2003. She's currently on a new undertaking with her latest business, luk beautifood.
In this In Her Shoes interview, Cindy shares:
her experience building a new business
including how she's using blogging the entire process
the impacts of having a family on entrepreneurship
social media as a marketing tool
the importance of small business owners being personally involved in PR
communication tips
what ultimately drives her to succeed
and tips for creating a business that is salable
Enjoy part one of this interview with Cindy Luken!
Entrepreneur, modern mum, food lover and former 'bikkie baker' (Luken & May), Cindy is creating her next business (think beauty & food) to meet her personal needs. She very bravely and honestly is sharing the startup biz experience online... why?
"The way we do business has dramatically changed in the last few years - so much so it enables us to 'live the sweet life.' I want to shortcut for many woman ways to find info, to inspire and let them know there are others facing similar struggles in the family-life-work plate juggle. In being real and true to yourself you connect with like-minded people, get true reciprocity and a (I hope) a beautiful brand loved by many."
Cindy has an Honorary M.S., over 20 awards including 19th & 29th spot in BRW's Fast 100 and is inducted into the ABN Hall of Fame.
About luk beautifood
Luk beautifood is Cindy's new adventure. As she explains on her website:
Good food is nature's beauty recipe:
Whole nuts, seeds, grains, fruits and vegetables contain an
intrinsic and synergistic mix of essential macro and micro nutrients,
including antioxidants, fatty acids, vitamins, minerals, amino acids and phytonutrients which are vital for optimum health and beauty.
luk beautifood - skin delicious makeup was created from the passion and courage of those dreams and knowledge.
Cindy has taken this magic ingredient, food, and created a small range of lipsticks from the good foods that we should be eating!
Not only does her range provide the lips with a daily dose of essential nutrients to nourish, hydrate and illuminate,
but customers can feel good knowing that they are supporting the body's natural processes to deliver beautiful results!
In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. New episodes are released regularly. Become a Community Member for regular updates. StartUp and Growth Members get updates automatically.
