Published: 21 July 2011
Innovative Marketing. How Custom Publishing Can Boost Your Brand.
Lisa Messenger
Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing. Enjoy this In Her Shoes interview!

Lisa Messenger is the Managing Director of The Messenger Group, a brand engagement agency specialising in custom publishing.

In this In Her Shoes interview, Lisa tells us:

  • why writing a book is still a dream for many people, even in the digital age
  • what's changed in the publishing world since she began her career
  • how custom publishing can be used to reach people in ways that traditional marketing just doesn't measure up
  • about the Freemium model
  • some of the challenges The Messenger Group has faced in its 10 years
  • personal development tips and strategies for other women in business

Enjoy this interview with Lisa Messenger!

Watch part two of this interview with Lisa Messenger.

About Lisa Messenger

Founder and Managing Director, The Messenger Group

Lisa Messenger is the owner of The Messenger Group and has worked globally in sponsorship, events, marketing, PR and publishing. She has been a three times finalist in the Telstra Businesswoman of the Year Awards and winner of Thought Leaders Entrepreneur of the Year and the Southern Cross University Alumni of the Year. She's authored and co-authored 13 books and helped produce over 350 for clients across the globe.

She's spoken in women's prisons, trekked the Western Ghatts in India raising money for charity, lived in a raw food vegan commune in Costa Rica, bought and renovated numerous properties, is a member of the Entrepreneurs Organisation and is an Angel Investor for other businesses. She has a gorgeous Cavoodle called Benny and a not so secret love affair with New York.

About The Messenger Group

The Messenger Group is a Brand Engagement Agency specialising in custom publishing, with a focus on utilising books and magazines as an extension of brand and as a marketing tool. They have never been limited, locked into or entrenched in any way by conventions and traditional approaches and love to push comfort zones and invoke attitudinal shifts to make extraordinary things happen.

The Messenger Group combines marketing and custom publishing to bring your dream to fruition.

Connect with Lisa

Phone: 02 9699 7216
Email: lisa@themessengergroup.com.au
Website: themessengergroup.com.au
Blog: lisamessenger.com.au
Facebook: The Mesenger Group Facebook Page
Twitter: @LisaMessenger
YouTube: The Messenger Group's Channel
LinkedIn: View The Messenger Group's Public Page

Additional Resources

 


About the In Her Shoes series

In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. New episodes are released regularly. Become a Community Member for regular updates. StartUp and Growth Members get updates automatically.

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