How your vision and mission will lead you to freedom
Sue Price
The first step for any business desiring success is to have a 'Vision.' A Vision is what the company wants to achieve; it must be measurable and have a point of completion.

Is your business giving you the life you want? Is your team happy, productive, innovative and enthusiastic?

Your business should provide you with freedom, but unfortunately for many business owners their business feels more like a prison.

Whether we look at small businesses or large corporations, we typically see the same problems. People work long hours, under stressful conditions, facing burnout in an environment of drama and crisis. There is generally a lack of common purpose.

Many organisations recognise they must make changes. Attempts to do this, however, are typically 'band-aid' approaches. A brainstorming session, a weekend retreat or a one-off team building activity is not enough. The solution must be complete and ongoing.

Building a business which provides freedom for you

The first step for any business desiring success is to have a 'Vision'. A Vision is what the company wants to achieve; it must be measurable and have a point of completion. An example for a retailer in homeware may be, "To open and operate 20 retail shops across Australia by December 2012. To be recognised by the general public as the Number 1 shop to purchase homeware products." Once the business leaders are clear about their Vision the team must then be aligned to it.

There must also be a company 'Mission', the passion and strategies that will drive the company's success. A Mission says how the company will reach the Vision. It is measurable by the customer and is ongoing, even after the Vision has been attained. An example of a mission may be, "We will give outstanding customer service in a friendly and happy environment. We commit to operating with Integrity and Honesty within our team and with our customers."

Creating a High Performance Team

Once we have a Vision, a Mission and a team that is aligned to these, the next objective should be to develop a High Performance Team - a team that is innovative and happy, enjoys learning and is productive.

The Olympic Games brings High Performance into the spotlight, both in individuals and in teams. We understand with a sporting team there must be consistent work in building that team. Each team member must firstly understand the rules of the game, know the plan and the tactics. They must also know the part they play. As part of that team they must focus on being the best they can individually but always put the team as a whole before any self-interest. There is consistent and never-ending work involved in making a good sporting team.

The ingredients that make a High Performance Team are the same in business as they are in sport, however, business leaders often opt for a quick fix to problems. A weekend retreat or a motivational training session is expected to get lasting results. This is a little like a basketball team training once and thinking they will win gold. We would laugh at the absurdity of this approach. Yet why is it we do not recognise that a business needs the same diligent work as a sporting team?

We must take the same overall consistent approach to our business team as we do to a sporting team.

Know the rules

In business, just as in sport, it is fundamental to know the rules - the guidelines to which all team members agree to play by. Each team member must know his or her role, what part they play in achieving the overall vision. There must be performance agreements which clarify individual roles and expectations leading to a synergistic and enjoyable work environment.

Further to that, how absurd would we think it was if the coach of a sporting team was playing in the team? In the past, captain-coaches were used in Australian sport, but the concept was abandoned as it was considered counterproductive. Yet in business we so often see the leaders in there doing all the work. The leaders must free themselves up to 'work on the business, rather than in it'.

A business must build a focussed and self-learning work team that shares ideas, solves problems, celebrates success and contributes to the achievement of the business goals.

A business built, or restructured, on these principles will give the owners freedom. It will result in achieving more in less time, with greater creativity, reduced stress and ultimately more profit.


Sue Price combines a rare combination of marketing skills with a solid financial background making her a skilled business coach. She understands the trap many business owners fall into of working "in their business rather than
on it."

She loves helping people by sharing wisdom she has gained as a business woman.

Connect with Sue

Websites: suejprice.com, professionalwellthsolutions.com.au
ABN Member Profile: Sue Price






More Articles . . .

Discover Your Passion Stacey Currie
Outwitting the Devil: Confronting the Greatest Obstacles to Your Success Sharon Lechter
Why Playfulness Attracts Success Sascha Crouch
Why Mentor? Learn why Mentoring is a great way to improve leadership skills Suzi Dafnis
10 Dos and Don'ts of Goal Setting Jayne Johnson
10 Ways to Soup-up Your Innovation Breakthrough Thinking Kate Tribe
A Passionate Life! Trish Miller
Achievable Goals Blair Singer
Achieve Success. Implement a Comprehensive Business Strategy. Cindy Luken
And so this is Christmas! So celebrate what you have done... Wendy Buckingham
Apply your Skill-Set to All Areas of your Life Jane Latimer
Are You in a Hurry to Get to the Top? Carly Anderson
Arrive on time, every time! Robyn Pearce
Be a coach, not a critic! Five ways to turn your complaints and criticism into constructive comments Kris Cole
Be Open to Opportunities. Take Risks and Jump Quickly. Lisa Messenger
Be Part of the Action. The Skills You Need to Run a Business. Ghazaleh Lyari
Behind Every Great Woman is Nothing Compared to What Lies Ahead Katrina Drewer
Breakfast with a Serial Champion Megan Wahr
Building a Pipeline to Wealth Robert Kiyosaki
Calling Young Businesswomen - Transforming your Passion into Profit Monica Rosenfeld
Can-do Thinking - It does make a difference Sandi Givens
Careering Towards Self Employment Megan Wahr
Centred Leadership: How Talented Women Thrive Susan McGrath
Change of art - Nola Diamantopulous Michele Roach
Coaching - a new business buzzword or a worthwhile tool for peak performance? Tina Monk
Communicating with customers and clients from other cultures Sue Patterson
Communication - the most misused word in our vocabulary Carly Anderson
Conditions for successful change Catherine Palin-Brinkworth
Create a Policy to Attract Success Wendy Buckingham
Dare yourself to shine Ann Reinten
Dealing with Difficult Conversations Hugh Gyton
Deliver an Elevator Speech that Grabs Attention and has them Begging for More! Laurie Hayes
Designing a Magnificent Life Dr Fred Grosse
Distinctions On Goal Planning Wendy Buckingham
Do You Know How to "Find Your Strongest Life"? Cheryl Hayman
Dollar Productive Behaviour - Your Key To Success Dr Fred Grosse
During MentorNet I Established a Clear Path to My Goals Eleni Mitakos
Everyone has a book in them! Lisa Messenger
Ex-footballer still kicking goals in the business arena Jason Death
Featured Entrepreneur: Suzy Welch Suzy Welch
Goal Achievement: What Do You Really Want and How Do You Get It Fast? Blair Singer
Goal Setting - the key to getting where you want to be Dr Fred Grosse
Healthy Living for Busy Women Catherine Saxelby
Home Sweet Office Megan Wahr
Hope Happens with Catherine De Vrye Meghann Dengate
How Australia's Beauty put these Bikers at the Helm of a Successful Business Renae Kunda
How this Female Trailblazer Made it to the Top Bonnie Boezeman
How to Become a Board Member in the 21st Century Anna Booth
How to Charge What You're Worth Lindsay Berger
How to Create and Maintain an Upward Spiral of Motion Jayne Johnson
How to focus on the present and be flexible with change Sandi Givens
How to get and keep fantastic staff Roland Hanekroot
How To Get More Done Kathy Kolbe
How to Get More of What You Want - 7 Sanity Saving Business Boundaries Megan Tough
How to Have Difficult Conversations Rebecca Ryan
How your vision and mission will lead you to freedom Sue Price
I'm Listening! Really I am! Carly Anderson
If You Say You Can, Then You Can Louise Woodbury
Improve Your Time Management in 6 Easy Steps! Jane Riley
In the risk business - An interview with Kimberley Turner Michele Roach
Influence - it's everywhere Sandi Givens
Innovation Beats the Big Boys Online Karaline Loiterton
Innovative Business a Shoe-In for Sascha Griffin Sascha Griffin
Innovative Marketing. How Custom Publishing Can Boost Your Brand. Lisa Messenger
Inspirational Women Pollyanna Lenkic
Installing a new habit and breaking an old one - Part 1 Stephanie Burns
Installing a new habit and breaking an old one - Part 2 Stephanie Burns
Instinctive Management. Know Your Employees and Enjoy Your Work. Sasha Titchkosky
Interview with Amy Lyden (Bow Wow Meow) Cassandra Butler
Interview with an Entrepreneur Margot Spalding
Interview With An Entrepreneur - Denis McFadden - Just Cuts Denis McFadden
Interview with an Entrepreneur - Leanne Wesche Leanne Wesche
Interview with an Entrepreneur - Margaret Lomas Margaret Lomas
Interview with an Entrepreneur - Pamela Hardgrave Pamela Hardgrave
Interview With an Entrepreneur - Phoebe Lane, PKL Phoebe Lane
Interview with Gail Austen, Goodtime Surf & Sail Cassandra Butler
Interview with Kate Hurdley, Director from Inspired Excellence Ainsley Gilkes
Interview with Kate Sears Kate Sears
Interview with Kay Barney from Australasian Corporate Accommodation Lucy Wright
Interview with Marie Morrison (Troppi-Kids) Cassandra Butler
Interview Your Goals for the New Millenium Wendy Buckingham
Know your worth and connections will follow with Robyn Henderson Michele Roach
Learning from the wisdom of others Jan Burnes
Life-Force Particles: How to Raise Your Level of Acceptance Jayne Johnson
Living With Purpose Jenetta Haim
Make Every Impression Count! Nikki Heald
Make Room for Success - Get Rid of Tolerations Wendy Buckingham
Male and Female Speak - Understanding the Differences Candy Tymson
Mentoring Helps Vintage Clothing Store Upgrade its Website Marketing Nicole Jenkins
Mind. Body. Spirit. Simple Tips to Decrease your Risk of Heart Disease. Julie-Anne Mitchell
Money is a Drug Robert Kiyosaki
Muesli-Maker's Savvy Marketing put her Business Name on Everyone's Lips Carolyn Cresswell
Navigating Conversations in the Workplace. Where are the Street Signs? Bianca Keys
Needs, Desires and Wants. Solutions for Small Business to Grow and Thrive. Deborah Harrigan
Negotiation and Women. Do You Know How to Get What You Want? Mara Olekalns
Perfect partners? Sharing business problems, profits and perks Wendy Buckingham
Pophouse - Interview with Rosemary Herceg Rosemary Herceg
Promote yourself and get ahead in business! Candy Tymson
Ready, Set, Goal! Sally Armstrong
Reduce Stress in the Workplace Suzy Green
Remember why you set up your business, and working towards it once again Vanessa Bando
Resolving Stress Celine Healy
Reviewing Your Networking Schedule Megan Tough
Self awareness - A path to serenity Sandi Givens
Self-Sabotage - What is the Cost? Pollyanna Lenkic
Setting Group and Business Goals Effectively Wendy Buckingham
Seven strategies for goal achievement Sally Armstrong
Signature Strength: How to Identify your Strengths as a Woman Suzy Green
Social Entrepreneurship leads this business to great success Jodie Fried
Stand Out from the Competition. Tips to Negotiate a Fair Salary. Andrea Culligan
Stay on Strategy. Tips for Launching a Product on an International Scale. Flavia Abbate
Steer Your Goals with Exciting Statistics Wendy Buckingham
Strategies for your Goal Achievement Stephanie Burns
Strive rather than survive in life Margaret Ambrose
Success is calling! Interview with Maxine Horne, Fone Zone Maxine Horne
The 'Three Plus Three Minus' Rule of Goal Setting Kate Tribe
The Evolution of Media. The Internet and the Third Screen. Bonnie Boezeman
The Female Brand - Self Branding Strategies for Women Catherine Kaputa
The Link Between the Inner World and our Marketplace Dr Fred Grosse
The Magic of Making Mistakes Robert Kiyosaki
The Modern Business: Growing a Company with Nothing to Sell Mandi Gunsberger
The Most Effective Goal Achievement Strategies Suzi Dafnis
The Nice Girl Syndrome. Do You Have it? Lois Frankel
The Power of Handwritten Cards in Business Lee Clark
The Science of Getting and Being Poor Alan Walter
The Six Principles of Influence Robert Cialdini
The Three Hats of Joanne Kessell - A Business Success Story Joanne Kessell
Three Types of Goals Jayne Johnson
Tune in To Your Inner Branson. Become a Business Rock Star. Louise Woodbury
Turn Your ''Some Day'' Dreams into Real Goals Wendy Buckingham
Turning ideas into successful businesses Richard Rosebery
What do I hope to achieve by doing what I do? Janet Sernack
What is a Goal? Wendy Buckingham
When bigger is not always best Carly Anderson
Where are you from again? Making the communication process easy Elizabeth Ball
Who said you had to be the lone ranger? Wendy Buckingham
Why 80% of People Fail to Achieve Goals! Stephanie Burns
Why did I think to start my business in the first place? Janet Sernack
Why have goals? Wendy Buckingham
Why image IS everything Jill Chivers
Why Taking 3 Months Off was Great News for Louise's Business Louise Woodbury
Why Taking Notes is So Important in Learning Stephanie Burns
Work-Life Zen: 4 Mind Tricks to Set You Free Michele Connolly
Your portrait, your image Naomi Burley