How to Strategically Manage Your Business Reputation - Australian Businesswomen's Network

Published: 25 November 2010

How to Strategically Manage Your Business Reputation

Carden Calder

Carden Calder is the co-founder of Australia's largest specialist financial services communication and public relations, BlueChip Communications. In this interview we discuss the key element of effective reputation management, regardless of what industry you are in.

Carden Calder co-founded BlueChip Communication in 2004 after a decade in financial services and financial communication roles.

As a founding partner Carden grew the business from start up to become Australia's largest specialist financial services communication and public relations firm within two years. Clients include banking providers, fund managers, government, industry associations, insurers, researchers and consultants to the industry.

In this video interview we discuss:

The key elements to managing your business reputation
Warren Buffet's philosophy on reputation management
How social media can impact your reputation
The role that citizenship, governance and leadership play in your brand management
Why the product your delivery needs to hit the right buttons with your audience

Enjoy this interview with Carden Calder.

About Carden Calder

Prior to founding BlueChip Communication, Carden worked for AMP and IAG (NRMA Insurance), and in Government. At AMP she was responsible for retail financial services media and internal communication, and ran AMP's award-winning Olympic and Torch Relay communication and community programs. She subsequently headed external communication for IAG (formerly NRMA Insurance) in the year after listing, working with three successive CEOs and Chairmen during a time of intense scrutiny and internal change.

As a consultant Carden leads teams who help clients tell their business’ story to advisers, analysts, asset consultants, bloggers, clients or customers, employees, the media, government, investors and clients, research houses and others in the industry. She blogs regularly about financial services communication.

Connect with Carden

Phone: 02 9018 8601
Website: BlueChip Communication
Blog: Carden Calder
Email: Email Carden
LinkedIn: Carden Calder
Twitter: @carden

About the In Her Shoes series

In Her Shoes is a regular video series presented by the Australian Businesswomen's Network and BNet.com.au. Each interview features an inspiring businesswoman and her strategies for success. New episodes are released regularly. Become a Community Member for regular updates. StartUp and Growth Members get updates automatically.

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