How Social Media has Changed Public Relations
Corrie McLeod
Corrie McLeod is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso’s clients are extended to include online communities and influencers. In this interview we look at how Social Media has changed the public relations landscape and how business can take advantage of these changes.

Corrie McLeod, Managing Director of Espresso Communications, is a skilled public relations professional who brings a fresh approach to the industry.

She has a keen interest in social media and ensures that the PR strategies for Espresso’s clients are extended to include online communities and influencers.

The degrees of separation between small business and customers has decreased, and small businesses can now engage directly with their community.

In this interview we look at:

  • How Social Media has changed the public relations landscape
  • How business can take advantage of these changes
  • How social media can compliment your overall business objectives

Enjoy this interview with Corrie McLeod.



 
    


About Corrie McLeod

Corrie McLeod is Managing Director of Espresso Communications, a boutique public relations agency with many years experience within the business technology environment. Corrie is a creative thinker, skilled at collaborating with clients to develop PR strategies that map specifically to business objectives. With a keen interest in social media, Corrie has a good grasp of the evolving communications landscape and has spoken at a number of conferences about how organisations can better use social media technologies.

Corrie has worked with a broad range of technology clients including Sophos, Integ, LogMeIn, Bang The Table, Headshift, TechnologyOne, Legend, IDG, Interactive Games and Entertainment Association and Microsoft Australia.

In 2008 and 2009, Corrie was a finalist for the Best PR Professional Award by the IT Journalism community. She has a Bachelor of Arts from Swinburne University and an Advanced Diploma in Business Marketing (Public Relations) from the Royal Melbourne Institute of Technology. Corrie is a Member of the Public Relations Institute of Australia and the Australian Businesswomen’s Network.

Connect with Corrie

Phone: 02 9909 1138
Website: espressocomms.com.au
Twitter: twitter.com/espressocomms


Corrie McLeod was our guest speaker in the 23 June StartUp Success webinar Public Relations in a Social Media World.

Learn more and watch now.



 

herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
inspiring business person's story and strategies for
success. New episodes are released regularly.
Subscribe on iTunes to receive regular episodes.

Subscribe to herBusiness - Australian iTunes Store
Subscribe to herBusiness - US iTunes Store

 






More Articles . . .

10 Ways Video Can Help Grow Your Business Rene Bransby
A framework for understanding organisational dynamics Katina Cremona
Branding and Marketing Trends: Become More Strategic and Thoughtful With Your Messages Social Media for Small Business Podcast
Communicating with customers and clients from other cultures Sue Patterson
Copywriting for Social Media Social Media for Small Business Podcast
Discover Your CEO Brand: Why Your Personal Brand is as Important as Your Business Brand Suzanne Bates
Find Your Courage. Become Fearless at Work. Margie Warrell
Five Ways to Improve Your Business Writing Skills Today Kylee Bristow
Inspire, Sell and Motivate - Storytelling with Social Media Social Media for Small Business Podcast
Pessimism and courage: How to be resilient in the face of criticism Warwick Hall
Podcasting as a Social Media Platform for Small Business Marketing Social Media for Small Business Podcast
Top 5 PR Mistakes Catriona Pollard
Why Playfulness Attracts Success Sascha Crouch
Your Intellectual Property and the Internet Alicia Beachley
10 Things To Remember When Working With Bloggers Louisa Claire
7 Rules for Writing Headlines that Sell Dominique Antarakis
7 Things you ought to know about Efficient and Effective Communication Angie Spiteri
Adding impact with PR Penny Young
Attention All DIY Designers! In-house designing tips and techniques Artemiss Keyhani
Boost Your Business with the Amazing Power of Words Tony Spencer Smith
Branding your Business through Storytelling Dominique Antarakis
Building a Personal Brand and then Connecting Kerry McDuling
Building Your Business? Build Your People. Catherine Palin-Brinkworth
Can-do Thinking - It does make a difference Sandi Givens
Communication - the most misused word in our vocabulary Carly Anderson
Dealing with Difficult Conversations Hugh Gyton
Deliver an Elevator Speech that Grabs Attention and has them Begging for More! Laurie Hayes
Do You Know How to "Find Your Strongest Life"? Cheryl Hayman
Effective Business Writing Today Valerie Khoo
Effective Workplace Conversations Hilary Armstrong
Email Marketing – Hit or Miss Danielle Butler
Getting Results with Email Marketing Nicki Walsh
How Social Media has Changed Public Relations Corrie McLeod
How to be Ethical in Social Media Catriona Pollard
How to Have Difficult Conversations Rebecca Ryan
How to Use Publicity to Build Your Brand Corrie McLeod
How to Write an Introduction (that positions you professionally). Camille Valvo
How to Write Copy that Brings Results Fiona Marsden
How your Leadership Style Influences your Team’s Success Tracy Cooper
I'm Listening! Really I am! Carly Anderson
Influence - it's everywhere Sandi Givens
Innovative Marketing. How Custom Publishing Can Boost Your Brand. Lisa Messenger
Keeping up with the flood of useful information online Ken Burgin
Lessons for Business: Bad Service Experiences Posted Online Melanie Kansil
Live What You Love. Work/Life Balance for the Modern Mumpreneur. Cindy Luken
Male and Female Speak - Understanding the Differences Candy Tymson
My Eyes Were Opened to a Whole New Way of Working and Communicating Bianca de Reus
Navigating Conversations in the Workplace. Where are the Street Signs? Bianca Keys
Networking - Five Secrets of Success to attract new clients Claudia Raab
New Year resolutions to boost your PR efforts with social media Catriona Pollard
Photography as a Powerful Tool for Business Penelope Beveridge
Podcasting. The What, Why and How. Bianca Wirth
Promote yourself and get ahead in business! Candy Tymson
Resolving Stress Celine Healy
Setting Group and Business Goals Effectively Wendy Buckingham
Social Media Rules Social Media for Small Business Podcast
Social Networking: 7 Big Mistakes and How to Avoid Them Michele Connolly
Standing in the Heat - Strategies to Boost Your Team's Performance Blair Singer
The Power of Handwritten Cards in Business Lee Clark
The Power of Narrative in Business Lindley Edwards
The Secret to Getting Real Action from your Marketing Campaign Belinda Weaver
Three Reasons Why Blog Comments Boost Your Brand Cheryl Hayman
Top 9 Twitter Tips for Business Owners Sam Cannell
What do I hope to achieve by doing what I do? Janet Sernack
What you say vs what you mean Candy Tymson
Your Guide to Writing Articles that Readers Love Cassandra Butler
 
 

Commander

5 months FREE on phone system rental


Rent a new phone system and connect your phone lines with Commander to receive 5 months rent free.


Why rent with Commander?

  • Tailored complete solutions
  • Great offers from leading phone system brands
  • Rental & communication on a single bill
  • Renting systems conserves cash flow

Hurry — Act before 30 June!