How a social media strategy helps maintain Red Balloon's market leadership
Naomi Simson
This month's interview is with Australian entrepreneur Naomi Simson of Red Balloon.
Red Balloon is a great example of an Aussie business with an integrated and strategic approach to using social media.
In this interview, she shares not only what tools she uses, how she uses them and why she is immersed in the social media space. She also shares her passion for education, for supporting women to grow great businesses and the importance of mentors and role-models.
Naomi Simson is the CEO of Red Balloon. She is the 2008 National Telstra Women's Business Award winner for Innovation. Naomi was also a finalist for the Australian HR Awards and a finalist for the BRW Most Admired Business Owner Award in 2008. Also in 2008 RedBalloon achieved a 97% Hewitt employee engagement score.
One of Australia's outstanding female entrepreneurs, Naomi regularly entertains as a professional speaker inspiring middle to high-level leaders on employer branding, engagement and reward and recognition. Naomi writes a blog and has written a book sharing the lessons from her first five years.
herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
inspiring business person's story and strategies for
success. New episodes are released regularly.
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