herBusiness Mentor Podcast - Dominique Antarakis, The Copy Collective
Dominique Antarakis
Welcome to herBusiness Mentor - where we introduce you to the stories of mentors and mentorees and give YOU practical business strategies that you can implement to GROW your business.
Welcome to herBusiness Mentor - where we introduce you to the stories of mentors and mentorees and give YOU practical business strategies that you can implement to GROW your business.
Today's guest is Dominique Antarakis of The Copy Collective. Dominique is a journalist and copywriter who works with business, agency and charity clients to help them communicate who they are and what they do with clarity, energy and passion.
She started her own copywriting agency, The Copy Collective, to help clients find the best copywriter for the job; someone who could meet a brief and a deadline, and give them what they needed.
The 'collective' taps into the strengths of its members - copywriters, editors and proofreaders who can write articles, craft press releases, develop content for your website, tailor words for an online ad campaign, put together an annual report, write a compelling telemarketing script that will help you make sales - and more.
Dominique participated in the MentorNet mentoring program and, in this interview, tells us:
How she grew her team without growing her overhead
How being held accountable helped her focus her business growth
How her mentor and the 'wisdom of the group' helped build her confidence
She also gives you great writing tips such as these:
The mistakes people make when writing for business
How to do an audit of your marketing material to test the clarity of your message
herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
inspiring business person's story and strategies for
success. New episodes are released regularly.
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