Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.
In this episode, we interview Lorrie Thomas, author of The 36-Hour Course to Online Marketing, and CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, a marketing agency that diagnoses, prescribes and guides healthy marketing solutions.
In this interview, we discuss:
- the key components of online marketing
- why it's so important to have a website
- content marketing and the 'magazine model'
- blogging - what types of blog entries enhance sales
- social media and the "Three V's"
- web analytics
- the science of search engine optimisation
- email marketing
- multitask marketing
Enjoy this interview with Lorrie Thomas.
About Lorrie Thomas
CEO, Web Marketing Therapy
Lorrie Thomas, M.A. is The Marketing Therapist® and a proud Wild Web Woman®. She is a speaker, educator, marketing expert and CEO of Web Marketing Therapy®. Her expertise helps make small businesses BIG with the web. Her success-backed approach to web marketing empowers professionals to create scalable web solutions that brand, build and boost business. She is a professor of Social Media Marketing, Search Engine Marketing, Web Marketing Applications and Web Analytics for Santa Barbara City College and UC Berkeley Extension. She also teaches private workshops for corporate and small businesses. Ms. Thomas was on the founding team at ValueClick Media. She speaks nationally on a number of marketing-related topics and writes for several online publications. She wrote The 36 Hour Course to Online Marketing for McGraw-Hill. She has been featured as a web marketing expert by Forbes, the Associated Press, eCommerce Times, Entrepreneur, DM News and Tech News World.
About Web Marketing Therapy
Web Marketing Therapy is a brain-powered full-service marketing agency that guides and prescribes successful marketing efforts for the life of your organisation. The "Wild Web Women ®" team is your virtual think-tank for bridging the art and science of the web to maximise meaningful results. Our holistic approach makes organisations healthy and wealthy.
Connect with Lorrie
Email: lorrie@webmarketingtherapy.com
Websites: Web Marketing Therapy, Lorrie Thomas.com
Blog: Web Marketing Therapy Blog
Twitter: @webtherapist
LinkedIn: Lorrie Thomas
