Discover Your CEO Brand: Why Your Personal Brand is as Important as Your Business Brand
Suzanne Bates
In this herBusiness interview, executive coach and bestselling business book author Suzanne Bates explains why your personal brand is as important as your business brand and how to discover your CEO brand.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.
In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author.
In this interview, Suzanne explains:
why CEOs need a brand and why their brand matters
how leaders can find their brands
can you measure the value of a leader's brand?
how to discover the stories in your life that can help form your brand
the role that good communication plays; how your values can motivate and inspire other people
when to use social media to build your brand
how to share your message with the right audiences
Suzanne Bates is an executive coach, author, former award-winning television anchor, keynote speaker and CEO of Bates Communications, Inc.
The firm improves clients’ business performance by transforming leaders into powerful communicators. Clients include Dow Chemical, VF Corporation, EMC, Kimberly-Clark, and other Fortune 1000 companies across the U.S. and world.
Suzanne is also the author of the bestselling business books Speak Like a CEO and Motivate Like a CEO (McGraw Hill). Her most recent book, Discover Your CEO Brand, was published in Fall 2011 and focuses on how leaders can use the power of a personal brand to achieve tangible business results.
herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
inspiring business person's story and strategies for
success. New episodes are released regularly.
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