Discover Your CEO Brand: Why Your Personal Brand is as Important as Your Business Brand
Suzanne Bates
In this herBusiness interview, executive coach and bestselling business book author Suzanne Bates explains why your personal brand is as important as your business brand and how to discover your CEO brand.

Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author.

In this interview, Suzanne explains:

  • why CEOs need a brand and why their brand matters
  • how leaders can find their brands
    • can you measure the value of a leader's brand?
  • how to discover the stories in your life that can help form your brand
  • the role that good communication plays; how your values can motivate and inspire other people
  • when to use social media to build your brand
  • how to share your message with the right audiences

Enjoy this interview with Suzanne Bates.

 
    

Listen to this episode here or download for free from our iTunes store.

Listen to other episodes of the herBusiness podcast.


About Suzanne Bates

Bates Communication

Suzanne Bates is an executive coach, author, former award-winning television anchor, keynote speaker and CEO of Bates Communications, Inc.

The firm improves clients’ business performance by transforming leaders into powerful communicators. Clients include Dow Chemical, VF Corporation, EMC, Kimberly-Clark, and other Fortune 1000 companies across the U.S. and world.

Suzanne is also the author of the bestselling business books Speak Like a CEO and Motivate Like a CEO (McGraw Hill). Her most recent book, Discover Your CEO Brand, was published in Fall 2011 and focuses on how leaders can use the power of a personal brand to achieve tangible business results.

Visit bates-communications.com for great video tips on leadership and branding, sales presentations, change management, and more.

Books by Suzanne Bates

BooktopiaDiscover Your CEO Brand by Suzanne Bates

Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value As a Leader
By Suzanne Bates

BooktopiaOrder your copy from Booktopia and save on the retail price.

BooktopiaMotivate Like a CEO by Suzanne Bates

Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!
By Suzanne Bates

BooktopiaOrder your copy from Booktopia and save on the retail price.

BooktopiaSpeak Like a CEO by Suzanne Bates

Speak Like a CEO: Secrets for Commanding Attention and Getting Results
By Suzanne Bates

BooktopiaOrder your copy from Booktopia and save on the retail price.

Connect with Suzanne

Email: info@bates-communications.com
Website: www.bates-communications.com
Blog: The Power Speaking Blog
Facebook: The Bates Communications Facebook Page
Twitter: @CEOCoachBates
LinkedIn: View Suzanne's Public Profile


 

herBusiness is a podcast series presented by the Australian Businesswomen's Network. Each interview features an
inspiring business person's story and strategies for
success. New episodes are released regularly.
Subscribe on iTunes to receive regular episodes.

Subscribe to herBusiness - Australian iTunes Store
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