Have
you ever thought of using the Internet to sell your products or services?
Many small businesses are using websites on the internet to promote their
wares to potential customers all over the world. Not only do you get global
attention for your business but the Internet can also enable you to:
Promote
your products and services to a wide audience;
Provide
a professional image to potential clients; Reduce administration and
turn around time on orders by allowing customers to purchase your
products by credit card directly from your web page;
Direct
sales or product enquiries to your website;
Use
the website as a polished marketing tool for providing information
about your company;
Gather
information about your clients by using ASP forms, allowing users
to type and submit information directly from the web page.
You can also use this feature to develop Marketing Lists and conduct
research on your products.
Websites need to be promoted through standard media channels such as
print advertising and radio, so that your existing and potential clients
know how to find you on the Internet.
Once your clients have found you, you have to keep their interest and
provide an image that fits with your company. A great way to do this
is to have a page that is regularly updated with news items or specials.
You can then send an e-mail to all your clients with a hyperlink to
the website in the message. All your client has to do is click on the
link and they will be taken to your News or Specials page on the Internet.
To find out more about the Internet and how you can use it to promote
your business please contact Lianne Connor or Mark Kyle on (02) 9247
2555..
