Published: 24 January 2012

Daily Deals and Small Business

The Venture

This episode of The Venture examines the popularity of daily deal websites and looks at whether or not small business owners really do benefit from running a deal.

Many of us are the recipients of daily deal offers from the likes of Living Social, CUDO, Jump On it, Spreets, and so on.

Each day we are offered deals on products and services, which are often provided by small business owners.

Many of us are enjoying cheap meals, vacations, haircuts and massages and even gym memberships as a result. But how good are these deals for the small businesses that are offering them?

In this episode of The Venture, we look at:

How effective are the daily deals opportunities for the small businesses who are doing the offering? Do small businesses really benefit from the 'deals' they are offering?
What are some of the downsides to driving new customers through a daily deal? Is attracting too many customers a bad thing?
How can small businesses use this opportunity to their advantage? What should they consider before doing one of these deals?
What do you think the future of these deals sites as from the consumer perspective - will we have deal fatigue?

About the Presenters

		Suzi Dafnis, Australian Businesswomen's Network Suzi is the Community Director of the Australian Businesswomen's Network, which provides online training and mentoring for businesswomen. Suzi is a blogger and podcaster, video host and marketer, passionate about new media and sharing knowledge. Connect with Suzi on the Australian Businesswomen's Network Facebook page, the ABN Google+ page, on Twitter @SuziDafnis and on the ABN LinkedIn Group.

		Robert Gerrish, Flying Solo Through his business coaching and consulting, Robert works with a small handful of clients, helping them develop their ideal solo or micro business. Alongside running Flying Solo with his two partners, he works as a small business coach with a small group of business coaching/consulting clients. Connect with Robert on the Flying Solo Facebook or Google+ page, or on Twitter @FlyingSoloAU.

		Valerie Khoo, Sydney Writers' Centre Valerie Khoo founded the Sydney Writers' Centre in 2005, with a vision for it to be the kind of buzzing, dynamic and results-focused organisation she wish had existed when she was finding her feet as a writer. It is now Australia's leading centre for writing training. Connect with Valerie on the Sydney Writers' Centre Facebook Page, Google+ or on Twitter @valeriekhoo.

About The Venture Video Series

The Venture is a regular video series designed to provide small businesses with tips and tools to make running a business easier and a whole lot more fun.

See all episodes of The Venture.

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