Niche Online Business Matches Top Talent with Top Jobs
Kelly Magowan
Serial Entrepreneur and founder of the premium job site Six Figures tells you how to build trust with your website visitors and how to be a more attractive employer (even when your salary budget is smaller than your competitor's).
Kelly Magowan, founder of Six Figures is a serial entrepreneur. For 12 years she has specialised in the area of Human Resource Management, Recruitment and Career Coaching.
She has first hand experience at starting and growing her own businesses and she's helped others grow their business by finding them the right staff.
Six Figures (sixfigures.com.au) delivers talent to top employers. This online community consists of highly talented individuals who are looking to be matched with the right job.
In this interview you'll hear how she's created a very niche Internet business that successfully competes with much larger organisations in the same industry.
She also lends us some of her HR experience by providing recruitment and online branding tips and tools.
Some of the things you'll hear are:
How to build trust with your audience through your website
Why your online brand impacts your credibility
How you can make your business attractive to prospective employees (even if you can't pay the types of dollars larger companies can)
Kelly has been specialising in the arena of Human Resource Management, Recruitment and Career Coaching for 12 years. Initially focusing on commercial recruitment, and later moving into corporate Human Resources working with the likes of Ernst & Young and General Electric.
In early 2007 Kelly began developing Six Figures www.sixfigures.com.au the Premium Job Site for high salary earners to connect with genuine $100K+ job opportunities, across all industries and professions. The site launched in March 2008 and was quoted by Springwise, the global trending spotting site, as one of the next trends to watch.
Kelly has completed a Masters in Entrepreneurship and Innovation, a Graduate Certificate in HR Management, a Bachelor of Arts and a Certificate IV in Workplace Assessment & Training. Kelly is a professional member of the Australian Association of Career Counsellors, and the Australian Human Resources Institute. Kelly also writes for the Six Figures blog, her own blog www.kellykaplon.com, Australian Women Online and CEO Online.
Niche Online Business Matches Top Talent with Top Jobs was published in the Internet Marketing to Grow Your Business (Part 2) issue of the Women in Business eNewsletter.
