Calling Young Businesswomen - Transforming your Passion into Profit
By Monica Rosenfield
Are you thinking of taking the plunge, quitting your job and diving into
the wonderful world of business? Or perhaps you've already done it and
are now sitting in your home office, terrified and wondering what to do
next?
If you can identify with one of these scenarios then you may well be
a like me, a young businesswoman working at transforming her passion into
profit.
One of the hardest things about starting your own business is the feeling
of isolation and loneliness. Most of us are used to working in a team
or at least being surrounded by others. Suddenly that support that we
took for granted no longer exists.
Joining business networks and attending seminars to meet other women
like you can change that situation dramatically. It's an opportunity to
talk about your fears, aspirations, progress and motivation. It also provides
the invaluable opportunity to learn from other successful businesswomen.
Best of all, you'll see that you are not alone after all. In my short
time as a business owner I have learnt a number of things and believe
these areas are essential no matter what type of business you have.
When you are starting off, business planning is critical.
The business plan. We all know we should have one but how many of
us know how to go about it? What on earth will we write in it? Will it
really help my business? Learning about business plans and finding someone
to help you through the strategic planning process is essential to the
long-term success of your business.
It's your own business and it's all about staying motivated.
Persistence and motivation are the key ingredients of any successful
businesswoman. You will experience knock backs and there will be days
that are barely tolerable. Sometimes it takes a great motivational speaker
to give you a boost and provide tips on staying positive and energetic.
Sometimes you will find a fresh perspective in a business book or tape
set. Whatever the source, you need to ensure you are getting lots of contact
with new ideas and people. When you do, the opportunities will surely
follow!
It's also about having fun and learning at the same time.
Increasing your skill base is vital, especially when you start off doing
everything yourself! Understanding, or at least having a working knowledge
of, public relations, marketing and the importance of networking is critical
to successfully promote your business. Just don't forget to have fun,
enjoy the building of your business and the people you come in contact
with.
A seminar is a good starting point for the young businesswomen.
Monica, together with two other Sydney-based business owners, Nadine Richardson
and Kylie Hudson, have organised a seminar for young businesswomen on
Saturday 9 December.
The seminar is called 'Transforming your Passion into Profit' and will
be held in Glebe. The seminar is designed both to inspire and arm you
with public relations, marketing, networking and business planning skills
that will help to keep your business successful. Two of the speakers are
Sally O'Keefe (Career Girl Business Coaching and Consulting) and Sajeela
Cormack (Professional Development and Motivation).
For more information, please call Innica Lane on (02) 9300 8473.
Monica Rosenfeld is the Director of WordStorm/Strategic
PR & Writing. WordStorm is a public relations consultancy specialising
in the publicity requirements of small to medium sized businesses. They
devise media strategies in order to maximize positive media coverage.
WordStorm can also looks after your writing needs including brochures,
website content and corporate profiles.
Contact Monica on (02) 9388 3846, mobile 0412 574 748
email monica@wordstorm.com.au
